My blog is featured in the Sunday edition of the Indian Express today in a column called Voice of Sanity 
. Thanks Stuart, for making it so readable – I’ve been getting lots of good feedback on the layout!
A good description of Gaurav Sabnis’s blog is there too.
A lowdown on the top ranking Indian blogs
Conversations with Dina (http://dinamehta.com)
Though labelled under technology, this isn’t your average how-to-fix-it blog. Instead, as the title says, it’s all about conversations, taking forward what has been said but has missed the limelight. So the blog often picks up information from other blogs and takes this posted argument forward. For instance, though ‘qualitative research’ is a subject fit to trigger memories of boring maths classes, but explained through the Nirma washing powder and Wheel detergent advertising campaign, the nerdy lingo begins to make sense. That’s the site’s USP: deeper understanding, lucid text and minimal kitsch make it worth a read. Even the basic layout echoes this. With a simple white background and blue banners, the emphasis is not on all the things that can be done with Web2.0 but on the text. Even the pictures are small and the tag cloud is placed in a manner that it doesn’t distract. The option of jumping on the same topic from one blog to another provides direction to aimless surfing.
Tags: dinamehta, sundayexpress, indianexpress, gauravsabnis, blogs, blogging
