November 2007

World Cafe Community: Conversation as a Radical Act ” …….While I was there I saw a quote by Chilean biologist Humberto Maturana in a talk by Fritjof Capra: “We bring forth our worlds through the networks of conversation within which we participate.” An awesome conversation about conversations at (tags: conversations theworldcafe pegasus2007) apparel emerging markets [...]

The Long Tail of Pain | Gauravonomics Blog Heh … my new favorite idea is The Long Tail of Pain – how social media allows us to find pain anytime, anyplace, in any form (tags: gauravmishra longtail web2.0) The battle isn’t against technology but for relevance. Strange Attractor: Picking out patterns in the chaos A [...]

Microsites A Growing Trend | WATBlog.com – Web, Advertising and Technology Blog in India examples of microsites from India being used to promote brands (tags: microsites brand2.0 enterprise2.0) Johnnie Moore’s Weblog: See what happens “It’s interesting to try small interventions and see a ripple effect. Sometimes when coaching, I’m tempted to give the client several [...]

Guide to Twitter as a Tool for Marketing and PR Twitter tips – “From a personal brand building and networking standpoint, the key is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as (tags: [...]

Andrew McAfee — How to Hit the Enterprise 2.0 Bullseye Prof Andrew McAfee has a cool post on the intersection of the strength of ties and Enterprise 2.0 technologies. Neat way of framing the discussion with organizations venturing into social media, and helping them understand and navigate the social technol (tags: enterprise2.0 brand2.0 socialmedia andrewmcafee) [...]