I was informed by Twitter that “Saawariya” is following you. Saawariya? Now that’s the new Bollywood movie, yet to be launched! Curious, I went over to their twitter page, and actually found it’s not a spoof (at least I think so) but actually someone involved in marketing the film. They are following 705 folks, but sadly only 34 are following their updates. Small number for a movie-crazy nation. Still, after spending some time following their tweets and responses, what I found is the quality of engagement is pretty good - and they are not just ‘pushing out’ messages but also engaging in two-way conversations with those following them.
So Bollywood is watching Social Media. PR meets community. Marketers holding conversations with their audiences. Embracing social media rather than ‘fearing’ it. Interesting to see how this evolves. - YouTube now has an official Bollywood channel. Kamla Bhatt tells us more on how Bollywood is using blogs, youtube, myspace and even secondlife for marketing their films.
So where’s Om Shanti Om - the other big Bollywood film hitting the screens this Diwali ???
Blogged with Flock
Tags: bollywoodinsocialmedia, omshantiom, saawariya, saawariyaontwitter, twitter, bollywood
When is the marketing crew at Aaja Nachle going to hit social media? :):) I can’t wait for that flick to get released this month, maddie is back in business
Yeah .. and going by all the promos I’m seeing, she’s looking awesome!
Speaking of promos
Aaja Nachle, the entire movie is now on bitorrent and Ares/Mininova 
That would be social networking in some form or the other i guess, though i don’t think the marketing folks for maddie will be pleased with it.. i wonder if they’d go to the RIAA or the MPAA in the US given that maddie has a legal address in Denver 
Hi Dina, thanks for acknowledging the efforts on twitter. Do check out the new on the amazing the set deigns coming live!! Information first to your readers and then posting it on twitter!!