• Essential Computing - Intel
  Intel’s Essential Computing program has five research themes Personal Awareness, Physicality, Emergence Engineering, Concealing Complexity, Richly Communicative, which focus on making technology more viable, more useful, more personal, more essential in o
  (tags: essentialcomputing intel research sociology ethnography)
• Urban Atmospheres
  We are currently conducting a number of Urban Probes - a lightweight, provocative, intervention methodology designed to rapidly deconstruct urban situations, reveal new opportunities for technology in urban spaces, and guide future long term research in u
  (tags: mobile research urban cities wifi intel)
• Influencing the customer experience through the internet - 28 Nov 2007
  The challenge that exists is how to gauge customers’ emotional responses accurately so that businesses can understand and influence online decision making and increasing conversion rates. By Mona Patel, Human Factors International
  (tags: humanfactorsinternational ethnography usability research motivations web2.0 socialmedia)

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