Twitter research .. in action!

by Dina on February 5, 2008 · 0 comments

in Frameworks & Models,Market Insights,Social Media

Rob Paterson alerts me to Jeremiah Owyang’s social media experiment in a comment at my post a few days ago on Twitter for Ethnography:

From Rob’s post at the Fast Forward blog:

This is how Jeremiah framed it:

I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar advertising event, the Superbowl.

[TwitterBowl is a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter]

Are you a superbowl ad critic? Of course you are, everyone is. Even if you don’t watch the superbowl, those pervasive ads will end up in YouTube, Digg, and your cousins blog and your best friends Facebook profile. Tired of others choosing which one was the funniest/stupidist/biggest waste of time? Well this year, you can rate your own superbowl ads using Twitter, and see what everyone else in Twitter thinks too.

How did it go?

Check out the results here. Please also look at the comments – they tell us even more.

Josh Bernoff, another Forrester analyst has compiled and analyzed the responses to ads during the SuperBowl Jeremiah helped evoke.

Very very cool!    A good example and validation of my thoughts on Twitter for Ethnography on Feb 1, a couple of days before the SuperBowl 🙂


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