Chris Brogan ebook

by Dina on November 3, 2008 · 0 comments

in Brand 2.0,Enterprise 2.0,Social Media

Fish Where the Fish AreIn his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:

1.) Find the Customer – listening tools, search.

2.) Be There Before the Sale – profiles, presence.

3.) Be (or Empower) the Influencer – blogs, platforms.

4.) Shift Behavior – (this isn’t tool specific. More below.)

5.) Warm Up the Funnel – Twitter, Facebook, LinkedIn

6.) Measure – Hubspot, Radian6, BuzzLogic, More.

Thank you, Chris. You make our life easier!!


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