In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer – listening tools, search.
2.) Be There Before the Sale – profiles, presence.
3.) Be (or Empower) the Influencer – blogs, platforms.
4.) Shift Behavior – (this isn’t tool specific. More below.)
5.) Warm Up the Funnel – Twitter, Facebook, LinkedIn
6.) Measure – Hubspot, Radian6, BuzzLogic, More.
Thank you, Chris. You make our life easier!!
