Comments on: Measuring the value of conversations in social media engagement

By: Conversations with Dina » India Elections’09 2.0: did online campaigns & social media work?

Tue, 19 May 2009 07:26:05 +0000

[...] tactics on the web will not work. Conversations matter, as value flows in webs. There are new emergent ways to assessing social media campaigns that include both quantitative and qualitative measures of engagement, participation, influence, [...]

By: ontolo: Link Building and Internet Marketing Strategies Blog

ontolo: Link Building and Internet Marketing Strategies Blog — Tue, 24 Mar 2009 12:27:11 +0000

[...] Google, Yahoo & Ask.com Treat the No Follow Link Attribute How Do You Measure; Measure a Link? Measuring the value of conversations in social media engagement How to Measure the Value of a Blog Link How to Calculate a Blog’s Reach & Influence [...]

By: manu prasad » Figuring Social Media?

manu prasad » Figuring Social Media? — Mon, 19 Jan 2009 08:13:41 +0000

[...] is indeed a debate, we also need to be clear about what we measure. Here’s a great post by Dina on the subject on ROI, in which she also explores the things that should be [...]

By: Anjana

Anjana — Fri, 05 Dec 2008 08:34:09 +0000

Hey Dina,

THis made a good read. Tough times make customers all the more wiser and cautious in selecting a solution, more so, today in financial services. The rapport built and the continuous engagement is what may eventually pay off – not the snazzy presentation our sales folks put together. And if tools from the social media mix don’t aid in building engaging conversations, we’ve wasted a lot of money and time, for nothing. I believe as marketers, we are all searching for that elusive mix – of a good blend of web 2.0 and traditional marketing. It works in some instances but i’m not sure if there are organizations that have cracked this code. To a great extent, i can say that i am floating in bubble2.0 at the moment.

Good analytical tools are a must, and a Website strategy that ties in with social media have shown tangible results in some of my efforts in the past. Mapping customers’ technographic profile to the marketing efforts is not an easy task. If one has the budgets, one can choose to be present everywhere and see which one works best, but if you are looking for very very cost-effective ways to tap into social media and make it work, it requires constant experimenting and research.

And then comes the all-important factor of credibility. Both in the form of your product and the success stories you market. This involves working across the product strategy and dev teams and getting them to buy into marketing. i’ve found this a tough call…

By: La vita al confine del brand | Ninja Marketing

La vita al confine del brand | Ninja Marketing — Fri, 28 Nov 2008 12:23:27 +0000

[...] Quello che esce fuori da questui esempi e che va assolutamente compreso da chi si occupa di marketing è che tanto i consumatori come i brand adottano comportamenti che conducono a trasformazioni, a loro volta rese possibili dai social network. Citando Dina Mehta: [...]

By: Four For Friday (4) — Shefaly Yogendra

Four For Friday (4) — Shefaly Yogendra — Sat, 15 Nov 2008 09:57:30 +0000

[...] Albert Einstein reportedly said ““If you can’t explain it simply, you don’t understand it well enough”. This week Dina Mehta presents an apparently simple, but quietly powerful, model for measuring the value of social media conversations. [...]

By: Toby

Toby — Fri, 14 Nov 2008 04:55:02 +0000

Dina – Excellent. Thanks for the great resources and the framework.

By: Dina

Dina — Fri, 14 Nov 2008 04:23:18 +0000

muaaah Rajesh!!! I knew you would ‘get’ it

By: Figuring Social Media? | brants

Figuring Social Media? | brants — Fri, 14 Nov 2008 04:13:58 +0000

[...] is indeed a debate, we also need to be clear about what we measure. Here’s a great post by Dina on the subject on ROI, in which she also explores the things that should be [...]

By: Rajesh lalwani

Rajesh lalwani — Fri, 14 Nov 2008 03:56:49 +0000

Dina – this is a muaaaah piece. The value of distilled learning.

I am forwarding this to clients.

Cheers

Rajesh

By: Build the Echo » Blog Archive » links for 2008-11-11

Build the Echo » Blog Archive » links for 2008-11-11 — Tue, 11 Nov 2008 15:02:02 +0000

[...] Conversations with Dina » Measuring the value of conversations in social media engagement (tags: impact buildtheecho) [...]

By: David Alston

David Alston — Tue, 11 Nov 2008 13:23:07 +0000

Thanks for the message back Dina. And I’ll check out Rob’s post. It looks like he lives close to me here in Canada as well A small world. Cheers. David

By: Dina

Dina — Tue, 11 Nov 2008 11:48:17 +0000

David – thanks for this thoughtful share and reinforcement that we’re on the right track. I do feel we need to encourage more strategic thought in this area – tactical approaches work in the short-term and they’re easier to adopt by newer entrants! Check out Rob’s (who’s also commented here) seminal post called Going Home – Our Reformation – it captures so well the basic essence of relationships and community. http://smartpei.typepad.com/robert_patersons_weblog/2005/02/going_home_our_.html

Thanks Rob as always for your adds and Beth for sharing the link to your wikispace.

By: Beth Kanter

Beth Kanter — Tue, 11 Nov 2008 01:41:23 +0000

whoops I’m tired – the correct url is
http://socialmediametrics.wikispaces.com/