Gabriel Biller & Kristy Scovel from IIT Institute of Design, Chicago have a neat video called Getting People to Talk: An Ethnography & Interviewing Primer. It’s long – about 30 minutes but great for anyone who wants a good primer on conducting ethnographic research and interviewing.
The video project sets out to help people discover and understand the “real story” of ethnographic interviews, helping students learn about why we interview, what it looks like, how to make the interview effective, what looks good, what looks bad and all the other stuff you would normally find out through trial and error, only hopefully now there will be less error.
The project has led Kristy and Gabe to talk to experts on the subject of ethnographic interviews including Dori Tunstall, a design anthropologist at UIC, and Colleen Murray, an ID Alum who works at Jump Associates. Their interviews serve as the narration to examples of different situations such as in-home, man on the street, shop-alongs, and expert interviews. Besides the experts, other students were asked to contribute stories of good and bad user interviews they have been involved with as well as tips and tricks they’ve learned.