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Another interesting experiment. I like the value created in being able to identify the conversation structure (URLs quoted, RT's #, references etc) for a certain term you are analyzing. also, the ability to find people and groups around a certain term (referenced people, retweeted people, most active users of the term). Might make sense for marketers to identify conversation-leaders or influencers and track how the conversations around their search phrases or terms (or URLs) are spreading,
"Despite all the activity, I haven’t yet seen a solution that offers the kind of valuable analytics that a company could use to understand the Twitter conversation relevant to their business. The applications above are either focused on the measurement of individual Twitter users or offer a high-level tracking of words and phases in the general conversation. They treat tweets as transactions — How many? How valuable? Who’s listening? Who’s responding?"
