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"In this second annual survey to measure and monitor consumer behaviors that have an impact on the environment, National Geographic and the international polling firm GlobeScan have found an increase in environmentally friendly consumer behavior in 13 of the 14 countries that were surveyed in both 2008 and 2009. This year's survey added consumers from three countries, for a total of 17."
"As seen last year, the top-scoring consumers of 2009 are in the developing economies of India, Brazil and China. Argentina and South Korea, both new additions to the survey, are virtually tied for fourth, followed by Mexicans, Hungarians and Russians. Ranks ninth through thirteenth, the latter a three-way tie, are all occupied by Europeans, as well as Australians in twelfth. Japanese, U.S. and Canadian consumers again score lowest."
