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Clip: "Most of the tools that are central to social media are very easy to use. Each year they get easier. Each year their power increases as well. Each year it becomes more obvious that any organization – a business – a Non Profit – a government – a school – a family – will do much better if they adopt social media.
So why is adoption not more evident?
Because unlike adopting word-processing or spreadsheets – that made something familiar easier and better – social media demands some thing very difficult….."
Adopting Social Media is of course part of what we know as a paradigm shift. No amount of argument or evidence from the expert will shake a paradigm.
So if we can accept this, the demands of shifting a paradigm, as the adoption issue. Then we have to stop what most of us have been doing in trying to get others to adopt. We have to stop showing off as social media experts. We have to stop talking about features of the software.
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Dear Dina,
Very good post but the problem we have seen with most Brands, Ad agencies that they really don’t have cutting Edge, New Media Thinkers, Implementors!
Social Media Marketing, Viral Marketing is pretty passionate and interesting field if people can come with original ideas, especially in India!
Our recently launched Social App Bloodbank on Facebook. This will be one of our 20th application in the past few months: http://ow.ly/guqF