For a few days over the next two weeks, I’m going to be a “scribe” where I will visit with people who’s lives are being transformed through mobile innovations. This will be in rural Maharashtra and Kolhapur, and the two projects we are covering in India are Nokia Life Tools and Nokia Tej. This is part of Progress, a Nokia initiative with Lonely Planet that is focused on capturing the human impact of mobile innovation; bringing to life real stories of people.
As a scribe, I will be reporting on ordinary people progressing through mobile innovation from a fly-on-the-wall perspective, taking parallel content – text photos, podcast and video.
Why I accepted this project is because it’s a great opportunity to be exposed to mobile innovations on-the-ground. One of my pet research themes for the last few years has been to study how technology is making or can make a real difference in the way we live, work and play. Also how it might bring real changes in people’s lives. It also ties well into my experiences and skills of being a researcher, and I’m hoping to view these projects through an ethnographer’s lens.
I, like Stuart who is covering other programs in San Francisco and Manaus Brazil, was asked by Andy Abramson [@andyabramson] and Danielle Ross of Comunicano to participate in an evolution of the Nokia blogger relations program. Stuart has a good post on what this means for blogger relations and how might a company engage with bloggers in such programs.
Full disclosure – I’m not getting paid to do this, but my travel and accommodation costs will be borne by Nokia.
Here’s the full series:
- Mobile Innovations – Introduction
- Nokia Life Tools – Agriculture Service – “The Internet for the next million” – mobile innovations in rural India
- Nokia Life Tools – Education Service – “Raju go get bakery” – mobile innovations in rural India
- The old, the not-so-old, and many facets of the new
- “My laptop, my MBA” - Commercial Mobile Innovation for SME’s