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Clip: " … She has a MySpace page and a Livejournal. And she tells me that the Internet brought her to New York, when a friend she met in a chat room introduced her to his Website, which linked to his friends, one of whom was a photographer. Kitty posed for that photographer in Buffalo, where she grew up, then followed him to New York. “Pretty much just wanted a change,” she says. “A drastic, drastic change.”
Her Livejournal has gotten less personal over time, she tells me. At first it was “just a lot of day-to-day bullshit, quizzes and stuff,” but now she tries to “keep it concise to important events.” When I ask her how she thinks she’ll feel at 35, when her postings are a Google search away, she’s okay with that. “I’ll be proud!” she says. “It’s a documentation of my youth, in a way. Even if it’s just me, going back and Googling myself in 25 or 30 years. It’s my self—what I used to be, what I used to do.”
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Clip: "From an experience in an earlier place of work, when we had played on the visuals of Sai Baba and Jimi Hendrix and talked about music and religion, I have seen the fear that marketers have about how the consumer will react to a communication that could be taken as offbeat. In the case above, one could argue about hurting sentiments of followers (Sai Baba’s, according to the client, Hendrix’, worried the copywriter
), but there really wasn’t anything derogatory. Now that may be a subjective reaction, so let’s go back to the initial example. I’m reasonably sure that even if KS/Moods/Axe had thought of this, they might have decided not to pursue it.
Is that because of a simple positioning mismatch that they perceive, or is it a fear to push the boundaries, of what they perceive as acceptable to their audience? Something that goes against the image they have created. But, as we keep discussing here, consumers are moving on. They talk to each other, and share their experiences.."
