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Clip: "The village information workers, 'mobile ladies', were renamed 'info ladies'. An info lady possesses a laptop or classmate computer, internet modem, headphone, webcam, digital camera, photo printer and a mobile phone for giving the entire livelihood information services at a cheaper rate, and fast.
Help line service, commercial phone service, photography service, livelihood information and knowledge service, international and local voice call service, video and animation service, and internet-based information service are among the services provided by an info lady.
"Now I earn more than Tk 2,500 to Tk 3,500 per month after becoming an info lady," said Porag who started such a career in June 2007.
Porag said she has so far delivered different services to more than 6,000 villagers.
What she found amazing among the poor villagers is their interest in technology to better their livelihood…."
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For Isakson, there are a number of ways in which this manifests itself. His presentation is Required Reading at FreshNetworks this week and below, but in summary his thoughts on marketing can be summarised into eight points:
1. The future of marketing is collaborative
2. The future of marketing is generous
3. The future of marketing is experimental
4. The future of marketing is helpful
5. The future of marketing is playful
6. The future of marketing is personal
7. The future of marketing is honest
8. The future of marketing is participatoryI wonder how much marketing is all of these things?
What’s Next In Marketing And Advertising (2009) – Slideshare link: http://bit.ly/ePOU8
