links for 2009-09-10

by Dina on September 11, 2009 · 2 comments

in Uncategorized

  • CLIP (ed): "During all of this time I have been thinking about my role as a technology evangelist, specially in the area of Social Software, and its impact within the corporate world. & how the change towards a new, more social, democratised, humanised, non-hierarchical, networked (A la wirearchy as Jon Husband would say), community based Enterprise can’t come about fast enough!

    Yet, it’s not happening! It wasn’t happening 6 years ago, when the corporate world was starting to pay attention to social software in the Web 2.0 consumer space; it wasn’t happening when Andy McAfee coined the term Enterprise 2.0 in 2006 & it's not happening either in 2009 when businesses are starting to invest rather heavily in their own Enterprise 2.0 efforts. So, perhaps it won’t be happening. Perhaps that change we are all anxiously anticipating (And working really hard for), specially those folks who identify themselves as 2.0 evangelists, is not meant to take place at all. At least, in our time!"

Share

{ 2 comments… read them below or add one }

1 Jim Lerman September 11, 2009 at 1:37 am

You say it’s not happening…but what’s your evidence that it’s not happening. What do you expect businesses to do with social media other than try to control it to make money? This is not a rap on either capitalism or social media, it’s just that expecting social media to change business “towards a new, more social, democratised, humanised, non-hierarchical, networked” way of doing things is just kind of oxymoronic. Oil and water may mix for a bit, but they do not remain together.

2 Jon Husband September 12, 2009 at 6:41 am

This is not a rap on either capitalism or social media, it’s just that expecting social media to change business “towards a new, more social, democratised, humanised, non-hierarchical, networked” way of doing things is just kind of oxymoronic. Oil and water may mix for a bit, but they do not remain together.

Eventually, or so goes the theory, “business” will discover that people and their motivations, desires, impulses, skills, etc. are actually a central part of that “busy-ness” and that much (but not all) of what passes for management “science” and the management methods developed for the division-of-labour, measure-everything-that-moves efficiency-driven era that preceded the now nearly ubiquitous use of an interlinked networked digital infrastructure is less than effective for the information flows of today’s and tomorrow’s networked environment. It’s people that use the technology and the links, and much more of what is going on is (or can be) visible to them and everybody else than before. So, their motivations, desires, ambitions, skills, capabilities will have to be considered differently than they have been in the past … as noted above, so goes the theory 😉

We’ll see what happens … the pre-electronic networks models will have to become less and less useful, and the emerging models will have to be shown to offer better effectiveness, before the real shifts will begin to happen on a large scale.

It’s gonna take time. The unlearning necessary to clear the space for re-learning or new learning, for real, is quite hard to do.

Leave a Comment

Previous post:

Next post: