From the monthly archives:

November 2009

26/11 – the more we change, the more we remain the same

November 26, 2009

I couldn’t help taking these pictures off television today. And turned off TV entirely. Which I should have done a week ago, with all the rehashing of events on 26/11 last year. Just because you have so much footage during the terror attacks, does it mean it is revamped and repackaged into more and more [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share: My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!! The answers: Thank you all!  I [...]

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links for 2009-11-24

November 25, 2009

"Streams of Content, Limited Attention: The Flow of Information through Social Media" | @zephoria As we continue to move from a broadcast model of information to a networked one, we will continue to see reworkings of the information landscape. Some of what is unfolding is exciting, some is terrifying. The key is not be all [...]

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links for 2009-11-21

November 22, 2009

Gartner – From Wow to Shallow Thinking on Mobile Futures | @stuarthenshall i like the Wow thinking CLIP: Gartner has produced a list to suggest where is mobile going “Gartner Identifies the Top 10 Consumer Mobile Applications for 2012” I’ve cut down the details – left some of their comments and added some of my [...]

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links for 2009-11-19

November 20, 2009

BSNL, EnableM & OnMobile Launch Learn English: The Opportunity | MediaNama – thanks for the pointer @nixxin CLIP: "BSNL has launched an spoken English mobile learning program called “Learn English” powered by EnableM in association with OnMobile Global, looking to address opportunity in learning spoken English. EnableM also powers the same module on SMS for [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and not [...]

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links for 2009-11-16

November 17, 2009

An Increasingly Affluent Middle India Is Harder to Ignore – India Knowledge@Wharton Slightly dated but interesting article on Small Towns in India,based on two studies that attempt to look beyond the numbers: "The Bunty Syndrome," by advertising agency Euro RSCG India in October 2007, and "The Dhoni Effect: Rise of Small Town India," by Ernst [...]

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links for 2009-11-13

November 14, 2009

Storylistening for Consumer Insight – AMSRS CLIPS: "A recent poll stated that women spend 52 minutes a day gossiping – and before the men start sniggering, apparently they spend an average of 76 minutes daily spinning yarns with their mates. We tell stories to each other compulsively – to make sense of our experiences, to [...]

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links for 2009-11-12

November 13, 2009

My Impressions of TED India | @amitvarma's impressions of TEDIndia Here's a Clip from Amit Varma's impressions of TEDIndia. I can't agree with him more despite our different approaches to life . I absolutely loved being there, loved the people i met, loved how it was organized, and like Amit, was disappointed with many of [...]

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Through the lens – a six-year old’s view of the world!

November 11, 2009

Young minds through the lens of young eyes. The day after coming back from TEDIndia I was catapulted back into work – preparing for a big presentation-workshop today, which was good. This was in Gurgaon, and I spent the evening in Delhi with my sister and her young 6 year old Zai, who is totally [...]

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My Lazy TEDIndia Post

November 8, 2009

Actually, my super lazy blogpost post TEDIndia. It was an absolutely fantastic experience and the best part was meeting such a great group of people. I feel incredibly fortunate, and humbled to have been a TEDIndia Fellow. I’ll be blogging more thoughts and pictures in the next few days, but for now, here’s a compilation [...]

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