links for 2009-11-13

CLIPS: "A recent poll stated that women spend 52 minutes a day gossiping – and before the men start sniggering, apparently they spend an average of 76 minutes daily spinning yarns with their mates. We tell stories to each other compulsively – to make sense of our experiences, to persuade others, or even just to entertain ourselves." "This article suggests a third way of using stories – working with the stories that consumers tell each other to understand their experiences. This approach has been primarily developed by the Cognitive Edge" "The approach shares many similarities with ethnography and projective techniques – but also some important differences. There are two parts to the method: collecting stories and interpreting stories. However we should first clarify what a story means in this context."