links for 2009-11-16

by Dina on November 17, 2009 · 1 comment

in Uncategorized

  • Slightly dated but interesting article on Small Towns in India,based on two studies that attempt to look beyond the numbers: "The Bunty Syndrome," by advertising agency Euro RSCG India in October 2007, and "The Dhoni Effect: Rise of Small Town India," by Ernst & Young in March 2008. CLIP: "Somewhere between these extremes is the real Indian market. It does not lie in the metros or the villages. "The Indian urban growth story until now has been driven largely by metros," says Ashok Rajgopal, a partner in the media and entertainment practice at Ernst & Young, a global assurance, tax, transaction and advisory-services firm. "This is now moving beyond metros into smaller towns." Several recent studies bolster the case for the rise of Middle India. According to the 2008 edition of the RK Swamy BBDO Guide to Market Planning, 51 districts in India have at least one town with a population of more than 500,000. Together, they have twice the market potential of the four metros combined"


{ 1 comment… read it below or add one }

1 Arjan November 17, 2009 at 1:19 am

Wont India simply collapse under burden of such crazy population
And i feel it should so at least those who survive will plan n put a effective system in place

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