links for 2009-11-19

by Dina on November 20, 2009 · 1 comment

in Uncategorized

  • CLIP: "BSNL has launched an spoken English mobile learning program called “Learn English” powered by EnableM in association with OnMobile Global, looking to address opportunity in learning spoken English. EnableM also powers the same module on SMS for Nokia Life Tools, and OnMobile Global would have brought in the IVR and speech recognition technology." "EnableM: BSNL users can subscribe to the program by dialing 1255537; Learn English is priced at Rs. 20 subscription, and a surprisingly low Rs. 0.30 per minute for the call. The content is available for Basic and Advanced English, and is available for users proficient with nine Indian languages – Hindi, Tamil, Kannada, Marathi, Bengali, Gujarati, Punjabi, Telugu and Malayalam. Daily SMSs and practice tests are a part of the learning package.

    English Seekho: developed by IL&FS Education and Technology Services Limited, the company has tied up with Tata Indicom (dial 129222) for powering English Learning through voice services.

  • What’s exciting about how social media and social software aligns with marketing is that there are new opportunities that far surpass the old methods for marketing, and that’s where the magic truly hides. Marketers do have to understand the tools, but more so, here’s a quick list of what else needs to be understood:

    * From bullhorn to phone – Your message is no longer to be shouted, but to be socialized.
    * From theater on the stage to theater in the round – Marketing is human again. Don’t stay “on message.” Stay connected to people.
    * From millions, to the right 10,000 – Mass never worked well. It just did well enough. Find relationships that yield.
    * From campaign to community – You’re in it for the long haul. Build awareness, reputation, and trust by being there.
    * From exclusion to “one of us” – Your customers (b2b or otherwise) want to be included in the whole experience, not just to buy.

  • CLIPS: "But free is not quite as simple — or as stupid — as it sounds. Just because products are free doesn't mean that someone, somewhere, isn't making huge gobs of money. Google is the prime example of this. The monetary benefits of craigslist are enormous as well, but they're distributed among its tens of thousands of users rather than funneled straight to Craig Newmark Inc. To follow the money, you have to shift from a basic view of a market as a matching of two parties — buyers and sellers — to a broader sense of an ecosystem with many parties, only some of which exchange cash."

    "In a sense, what the Web represents is the extension of the media business model to industries of all sorts. This is not simply the notion that advertising will pay for everything……. Now an entire ecosystem of Web companies is growing up around the same set of models."

  • CLIP: "So what happened? Well, in short, technology happened.The world has sped up, become more connected & a whole lot busier. As a result, what consumers want from the products and services they buy is fundamentally changing. We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect. These changes run so deep and wide, they're actually altering what we mean when we describe a product as "high-quality."

    And it's happening everywhere. As more sectors connect to the digital world, from medicine to the military, they too are seeing the rise of Good Enough tools like the Flip. Suddenly what seemed perfect is anything but, and products that appear mediocre at first glance are often the perfect fit. The good news is that this trend is ideally suited to the times. As the worst recession in 75 years rolls on, it's the light and nimble products that are having all the impact"


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