links for 2010-01-04

by Dina on January 5, 2010 · 1 comment

in Uncategorized

CLIP: “An organization which bans the use of social networks of its employees may have perfectly good reason to do so, but then turning around and hiring an ad agency, PR firm or business consultancy to go out and “be social” for them will limit potential success. One of the beautiful (or perhaps frustrating, if you’re in marketing) aspects of social media is its ability to detect and look askance at posers. If you’re not genuinely, honestly engaged in the social network, you’re not going to get far with those who are.  It’s not easy for organizations to adopt a social mindset, after decades of command-and-control marketing and PR. I believe that starting small is the way to go. Pilot initiatives that demonstrate success by being more open, collaborative … “

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