Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.
Introduction to the Presentation: This is a practical guide for using social media for crisis management. We developed this at Ogilvy within the 360 Digital Influence and Public Afairs teams. It offers 5 trends, a framework to follow and 5 keys to managing a crisis. This was delivered as a live session across Asia in partnership with the Wall Street Journal and support from GoToWebinar