Crisis Management Tips for Enterprise 2.0

by Dina on January 15, 2010 · 5 comments

in Enterprise 2.0,Social Media

Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.

Introduction to the Presentation: This is a practical guide for using social media for crisis management. We developed this at Ogilvy within the 360 Digital Influence and Public Afairs teams. It offers 5 trends, a framework to follow and 5 keys to managing a crisis. This was delivered as a live session across Asia in partnership with the Wall Street Journal and support from GoToWebinar

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{ 3 comments… read them below or add one }

1 Thomas Crampton January 16, 2010 at 10:10 am

Thanks for posting our presentation! Unfortunately, crisis is often the first time that many companies come to understand the power of Social Media. (Sadly, when they find out through crisis, they learn about how Social Media the hard way.)

2 Dina January 16, 2010 at 10:50 am

Then those lessons (although the hardest) can be the most resilient. Thanks for dropping by – its a great presentation!

3 Thomas Crampton January 16, 2010 at 11:12 am

Yes, lessons not soon forgotten!!

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