Daily updates on what I’m reading
- The Social Media Expert Crisis Descends – "If you’ve gotten 200 followers for your corporate Twitter account in Sydney, and sent out 20 tweets, that’s now ample qualification that you are a social media expert. I spoke to someone recently who works in IT but consults to some of Australia’s largest brands on social media; mostly from the tech/ implementation aspect. The stories he told me turned my hair grey…well, more grey. Companies that think less than 100 mentions in a month is a social media success, because their marketing/ PR ppl told them. Companies who are reluctant to tweet, but want to have a social media strategy without Twitter. Australia is suffering from a major outbreak of social media experts, and it is and will damage the whole space. The problem, as I wrote in August, comes back to trust. There is little to no trust in every man and his dog who uses twitter in PR/ Marketing claiming to be an expert. There is zero trust in those who have never really practiced in the space, or have only done so 5 minutes …"
- 35 Great Social Media Infographics | pamorama – Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.<br />
It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.<br />
Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.