Reading Bytes for Mar 28

by Dina on March 28, 2010 · 1 comment

in My delicious

Daily updates on what I’m reading

  • Putting people first » AP’s ethnographic studies look for solutions to news and ad “fatigue” – CLIP "The findings are part of a study called “A new model for communication,” released two weeks ago with little fanfare and no press coverage, even by AP’s own reporters (pdf link to report). The research was done in conjunction with Context-Based Research Group of Baltimore, and was a followup to a 2008 study called “A new model for news” (pdf link to report). Both studies used ethnographic research techniques to do a ‘deep dive’ into consumer behavior and motivations. [...] . To combat “ad annoyance,” the study recommends restoring trust, noting that social vetting of information is now often “filling a role historically played by trusted packagers of information, such as local newspapers, which connected readers with advertisers in a trusted environment.” This led the study team at Context to suggest a what they call Communitas, consisting of collaboration, social contract (understood rules), kinship, honesty, reciprocity and relevance."
  • The Stuff of Relationship « @davepollard as always, asks deep & interesting questions – CLIP: What drove me to move these relationships to a more intimate level was a sense that, without close and frequent connection and an acknowledgement of reciprocal interest (need or passion), these relationships were really imagined, fantasies, exaggerated by my anticipation and imagination of their possibilities. I wanted to authenticate these relationships. ……………… ………….. What do you think? Are we fooling ourselves into believing our 150 ‘relationships’ online are more valuable, reciprocal, and authentic than they really are? Are we imagining them to be what we want them to be because it’s easier than actually negotiating a ‘real’ relationship? And are we settling for large numbers of superficial relationships at the cost of true, dizzying

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Thomas Associates – Staffing and Recruiting » Blog Archive » Ballyk-Glass of Wine and a Fight Pt. 1
March 29, 2010 at 7:14 pm

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