Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina
- Liveblogging from TEDx Mumbai – The India Uncut Blog – India Uncut – Some classy live-blogging by Amit Varma during TEDx Mumbai. Its an art he's mastered really well He's captured information, essence and soul here. Thanks, Amit!. CLIP: "I’m attending TEDx Mumbai today, & will try liveblogging from the audience. All my updates will appear as entries in this post itself, so to see my latest update, just refresh. 6.09: It’s been a great day at TEDx Mumbai, and Parmesh Shahani, Ajay Hattangadi, Netra Parikh and the other organisers have done a wonderful job of putting it together. The production was slick, there were no screw-ups, and the speakers were worth it. Sure, not all talks were good, and some were crap. But, as I said in my first post this morning, that is inevitable. If some of the talks kick ass, that’s reward enough. And some of them did more than kick ass. Dhanashree Pandit Rai, Ganesh Devy and Steven Baker gave talks that are worthy of being on TED.com—and the ratio of good talks to bad talks was probably better than TED India Mysore."
- The Transition to Durable Relationships | Pretzel Logic – Enterprise 2.0 – Sameer Patel adds to the Durability discussion – CLIP: "From a programmatic stand point, the answer is not jut Social Media or some other over intellectual way of looking at public or consumer relationships. Social Media is part of the larger tapestry. The answer lies in reworking the process of building and sustaining relationships with customers via social and collaborative forms of engagement. That comes from revisiting the mode of engagement that extends far beyond the nominated “social media leads” but permeates the walls that today, omit interaction with traditional sales, marketing, internal and partner experts who truly have the most substantive knowledge. Anything less will come of as plastic.<br />
In turn, from an enabling technology standpoint, that means rethinking how your Social Media, CRM and so called ‘SocialCRM" and ‘Enterprise 2.0‘ efforts come together to build and foster genuine, durable relationships."
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social media is now growing rapidly. companies can utilize social networking to market products and interact with consumers