Comments on: Durability – is it losing power as a customer driver – Part 3

By: How twitter helps me dig into work

How twitter helps me dig into work — Fri, 16 Apr 2010 03:38:25 +0000

[...] back to my blog, or to something someone else has published and I’m always amazed at both the depth and width in the sharing of perspectives that it [...]

By: Endurance Models | b r a n t s

Endurance Models | b r a n t s — Thu, 15 Apr 2010 04:31:37 +0000

[...] about the role of durability in the design of communication and organisational structures. Dina has continued the discussion on her blog, adding on some very pertinent questions. Do visit and add on to this very interesting thought [...]

By: Anil

Anil — Sun, 11 Apr 2010 07:19:45 +0000

Interesting thought. My two cents for whatever it is worth.

Durability of value is a constant, always, and in any form. And value will remain durable while its utility is current. Utility in turn is driven by need.

A product will either cater to a need, or ‘create’ a need. Where it ‘creates’ a need so to speak, chances are its durability, and hence the durability of the communication driving acceptance of the product is subject to the next big thing, or the next different thing.

The durability of a market need is independent of the durability of a product that services the need at any given point in time.

And should brand equity, as in communication or content, leverage the need (consumer or otherwise) as opposed to merely leveraging product attributes servicing the need, chances are the brand equity will continue to be durable, even on the Internet.

Utility drives durability.

By: Durability – is it losing power as a customer driver [part 2]

Durability – is it losing power as a customer driver [part 2] — Sun, 11 Apr 2010 05:44:39 +0000

[...] The series – Durability – is it losing power as a customer driver? Part 1 Part 2 Part 3 [...]