This is a post that’s long overdue, since the time the film was released! I was spurred to write it this morning, as I’m quite excited to be on a panel discussion at the screening of Tactical Tech’s film called 10 Tactics – Turning Information into Action.
The screening is at the Conference Room of National College, Bandra today and is being hosted by Point of View. I’m often asked what Info-Activism is, and this film is a must-see for all those who are curious about, interested in and work in the area. I’m also often asked whether I’m a rights activist or a digital activist – and I say no, I’m an ethnographer and researcher who is sometimes an accidental information activist. I’d also broaden the scope of the relevance of these 10 Tactics to those who are working in the social media area, and to those in the corporate world, who’s focus of work is in developing products, services and strategies in a world where customers, users, consumers are already exchanging information, having conversations, and learning often much faster than organizations are. Or simply, it’s for those who care and already use these tools – how can you get more involved in making a difference?
From the 10 Tactics website:
What is 10 Tactics?
10 tactics provides original and artful ways for rights advocates to capture attention and communicate a cause. It includes a 50-minute film documenting inspiring info-activism stories from around the world and a set of cards; with tools tips and advice, for you to work through as you plan your own info-activism
The film features 35 info-activism stories told from the point of view of advocates in 24 different countries including Lebanon, India, Tunisia, Egypt, Kenya, Indonesia, South Africa and the UK.
The film is shared at the website as 10 Tactics, along with Tactics cards that cover a case study, a video story, suggestions and tips, and a featured tool. The 10 Tactics are:
- Mobilizing people
- Witness and record
- Visualize your message
- Amplify personal stories
- Just add humour
- Manage your contacts
- How to use complex data
- Use collective intelligence
- Let people ask the questions
- Investigate and expose
(I’m featured in Tactic 8 – Use Collective Intelligence – here’s the gist of what I said – “We have communities that we have developed over time in several spaces on the web – on blogs, Facebook, Twitter. What these tools allow you to do is network with all of your online communities, to operate as hubs of connected people. So when something happens and you need to respond, it’s about the spontaneous mobilisation of a community that already exists online, through the multiple nodes and hubs that you have created as you leave your footprints on the web.”
The project came about at the Info-Activism camp held in February 2009, which I was very privileged to have attended.
We’ve also used collective intelligence and swarming way back in 2004 when the Tsunamis had devastated parts of Asia and then again in 2005 during Hurricane Katrina – each of these on a different scale, and using other technologies like blogs and wikis and Skype.
If you’re interested in this area, make sure you view the whole film, all 10 tactics! And there are screenings all over the world, so do go for them, and participate in the discussions.