Reading Bytes for May 6

by Dina on May 6, 2010 · 1 comment

in My delicious

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina

  • What a great sensory anchor or imprint for a brand! The Scent of Memory: Design, Experience & Perfume | via @futurescape – CLIP: “Scent design. Scent is place and memory—it is experience recalled. Every scent, in the microscopic particulate nature of its diffusion, is distinctive, unforgettable to those who are mindful, informing a significant part of our experience. The memory is a story, and to designers, the idea of linking story and experience through formed visualization—from container to packaged expression, from word to identity, from photography to patterning—reaches deep into the darker, psychic place of scent embedded in our recollections forever. Sensing, scent and sentience—all come from the same Latin root: sentire, to feel. As designers, that’s where we live: generating the (e)motion of feeling in the signals of message, form, place and storied visuals.”
  • Internet Hindus and Madrasa Muslims – @amitvarma explores group polarization [via @prempanicker] – CLIPS: “Here’s how Sunstein summarised the results in his book: “In almost every group, members ended up holding more extreme positions after they spoke with one another. [...] Aside from increasing extremism, the experiment had an independent effect: it made both liberal and conservative groups significantly more homogeneous — and thus squelched diversity. [...] Moreover, the rift between liberals and conservatives widened as a result of discussing. This phenomenon is called Group Polarization. Sunstein defines it thus: “When like-minded people deliberate, they typically end up adopting a more extreme position in line with their pre-deliberation inclinations.This explains why the internet is such a polarised space. And he ends with humour – “Also, I would request anyone who wishes to coin more such terms to at least alliterate. Blogging Buddhists and Joomla Jains sound far more musical than Internet Hindus, if a little more niche. No?”
  • Colour me purple! Colour & Gender – results of a survey [via @hiteshmehta] – This is funny!!! CLIP: “I decided to calculate the ‘most masculine’ and ‘most feminine’ colors. I was looking for the color names most disproportionately popular among each group; that is, the names that the most women came up with compared to the fewest men (or vice versa). Here are the color names most disproportionately popular among women: Dusty Teal, Blush Pink, Dusty Lavender, Butter Yellow, Dusky Rose, Okay, pretty flowery, certainly. Kind of an incense-bomb-set-off-in-a-Bed-Bath-&-Beyond vibe. Well, let’s take a look at the other list. Here are the color names most disproportionately popular among men: Penis Gay, WTF, Dunno, Baige ! … that’s not my typo in #5—the only actual color in the list really is a misspelling of “beige”. And keep in mind, this is based on the number of unique people who answered the color, not the number of times they typed it. This isn’t just the effect of a couple spammers. In fact, this is after the spamfilter. I weep for my gender”
  • What Are You Going to Do When the Internet’s Gone? asks @davepollard – CLIPS: “What are you going to do when the Internet’s gone? That is the question that no one dares ask. I’m not talking about Net Neutrality and the takeover of the web by corporate interests. I’m talking about its simple disappearance, as infrastructure that’s simply unaffordable and unsustainable in a world of economic, energy and ecological collapse, stops working and falls apart.” …. “How well will you be prepared to adapt to the end of the Internet? Are you dependent on it, now, for critical information you need, for connection with those you love and those you seek to love, to work with, to partner with, and for what brings you joy or blessed escape? The biggest uses of the Internet today are music, porn, health information, games, and amateur photo/video sharing. To the extent you use the Internet for any of these things, do you have a way of doing them, with no or low technology, when the Internet’s gone?”

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{ 1 comment… read it below or add one }

1 Prateek Mishra May 26, 2010 at 12:42 pm

Very useful! Please keep posting.

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