Newly discovered – Cultural Bytes

by Dina on September 20, 2010 · 3 comments

in blogs i enjoy,Ethnography,Market Insights,Social Computing

Just discovered Tricia Wang’s really super blog, Cultural Bytes, thanks to Experientia‘s blogpost on Ethnography’s contribution to values in technology design and use. She’s blogging her way through her research on the socio-cultural contexts of technology usage in low-income communities and migrant communities in Mexico and China. Lots to learn!!

A couple of months ago former Nokia ethnographer Tricia Wang gave a talk at the Nokia Research Center in Palo Alto, CA, and she just posted the slideshow and the abstract on her blog.

“My talk today is about how I came into my research at Nokia wanting to answer the question: how can ethnographers contribute to the product design process of a mobile device? Ethnographically grounded research for technology use is a method that aims to reveal users’ values, beliefs, and ideas. Nokia was one of the first mobile companies to concertedly hire ethnographers as part of its design process, In the mid to late nineties, Nokia changed the mobile industry forever by creating affordable, user friendly phones. More than a decade later, the hardware mobile phone market is nearing saturation. With Nokia transitioning from a company that produces hardware to software, how can ethnographically driven research provide strategic insights for this shift?”

Here’s her slideshow:

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September 20, 2010 at 3:34 pm

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1 Jesse October 5, 2010 at 3:06 pm

I think the idea of Nokia transitioning from hardware to software is interesting when taking into consideration all of the companies who have and are transitioning from a software focus to phone hardware themselves. (e.g. Apple, Google, and i hear even Facebook has phone hardware in their sights too.) Interesting article. Ethnography is a new concept to me, where can I learn more about it? My first thoughts are going to wikipedia

2 Joby August 20, 2011 at 10:34 am

I am glad to be one of the visitors on this great site (:, appreciate it for posting .

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