Blographies add to the conversation! We’ve been using the term “Blography” to help explain how we capture information for clients on longer ethnographic research projects in a real-time immersive and agile way. As all our team members are using blog it was only natural to consider where they fit in a research program today. For the client (reader) it’s a great and transparent way to see how our field work is progressing. A typical project today combines direct inputs from participants; typically forms (mobile or PC enabled) which result in blog posts and updates to the common database. This creates a number of benefits.
Discussions with the client can become real-time. This is particularly important when doing more longitudinal studies. Our client blog-space remains completely private. Which means we can have an ongoing conversation around everything from transcripts, interview summaries, emerging themes, planning and scheduling, to diary updates, questions of the week for participants etc.
There’s a second aspect. Blographies can save money and get greater depth. We find we are using them more and more to screen participants, target further areas for inquiry. We are also using them to set up and get to know participants before running co-creation workshops with them.
It also means – at the end of the job you also get a repository of information that is accessible, searchable, and readily sorted into new categories or tagged to be looked at in different ways. If required we can even turn it into a “book” for you.