Reading Bytes for Feb 10

by Dina on February 10, 2012 · 0 comments

in My delicious

Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina

  • Farmers using Facebook to discuss prices and plan strategy – The Economic Times – QUOTE: "Facebook farmers played a crucial role in stopping the auction and solving the problem," says Raghunath Ramachandra Patil, president, Shetkari Sangathana, a political party with farmer members. The small protest at Sangli may not be a patch on the social media-led 'Arab Spring', but it does point to the growing importance of social networking websites in the Indian countryside. From sharing critical information in real time to eliminating middlemen to opening up marketing opportunities for companies looking to tap rural consumers, social media is becoming a powerful tool of communication across India's 600,000 villages. Technology experts say the community has always been central to rural India and therefore its acceptance of social media tools is not surprising. "Community concept has always been prevalent in villages," says Asheesh Raina, analyst at technology research firm Gartner India." UNQUOTE
  • Brilliant argument by @jeffjarvis: The temporary, pop-up corporation « BuzzMachine – QUOTE: "I have been arguing that vertical industries will be replaced by horizontal ecosystems made up of three layers: (1) platforms that enable (2) entrepreneurial ventures to be created at low cost and risk and (3) networks (e.g., ad networks) that, when needed, bring these ventures together to reach the critical mass that firms used to provide. Of course, enterprises today can start with no need to build factories (use someone else’s) or distribution (plenty of that, for now) or technology (use the cloud) or marketing (let your customers do it for you) or design (let your customers help) or retail outlets (they’re dying anyway) or capital (see above). We know that this new architecture of the economy means enterprises can be launched with less investment, risk, and effort." UNQUOTE

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