Reading Bytes for Apr 19

by Dina on April 19, 2012 · 2 comments

in My delicious

Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina

  • Ethnographers vs. Moderators: Know What You Are Buying | anthrostrategist – Ethnographers vs. Moderators: Know What You Are Buying
    The other day I was speaking with someone about ethnography and was informed by the person in question that she too was a “moderator.” She, of course, practiced ethnography, such as it is, and informed me she had been “moderating ethnographies” for years.  Yes, it made my skin crawl. Not because someone was crossing disciplinary boundaries, but because the choice of words told that ethnography was indeed the last thing she practiced, but had no doubt sold her self-defined ethnographic prowess into many a company. And unfortunately, this is precisely what continues to water down and cheapen the methodology and its use in business settings.

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{ 2 comments… read them below or add one }

1 Amol April 20, 2012 at 7:56 am

Very true…I think the challenge of the community of Ethnographers is to popularize the business case so that it becomes more appealing to the business world.

2 Dina April 20, 2012 at 8:31 am

Yes Amol … and while its finding favour with the tech companies, I’m afraid some other industries are not embracing it as easily

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