Reading Bytes for Dec 13

by Dina on December 13, 2012 · 2 comments

in My delicious

Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina

  • How Companies Tap the Potential of Innovative Users – Four Examples from Germany – "Open innovation has found its way into companies’ innovation processes and is a widely used approach to spur collaborative innovation with consumers. A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. This article provides innovation managers with insights into four popular open innovation practices at four German blue chips and contrasts the various approaches."

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{ 2 comments… read them below or add one }

1 DrDoubt March 16, 2013 at 5:37 pm

” A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. ”

One solid example of this, is the way companies have forced themselves into facebook and twitter. For many of them, the only reason is because that is what their customers are comfortable with,

2 Vijay. P. K. R. January 22, 2015 at 4:21 pm

Innovation in and the link to consumer’s comfort zones is very nice to note in your narrative.

Let us keep in touch.

Welcome to my blog at http://books-era.blogspot.in/

Regards,

Vijay

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