Creative Chaos - Dina Mehta’s Weblog 
This is really cool - Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets - I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!
From Toby’s [...]
I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what [...]
In his short ebook: Fishing Where the Fish Are - Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer - listening tools, search.
2.) Be There Before [...]
Peter Kim has compiled an excellent list of social media marketing examples.
“I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
I [...]
Since I began blogging over 6 years ago, I’ve always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing:
Observing Conversation
Sparking Conversation
Conversational Content
Interactive Conversation
Conversational Copy
Very Cluetrain!
Kevin Kelly’s New Rules for a New Economy, which Stuart pointed me to the other day, [...]
And here’s Neil Perkin on What’s Next in Media:
Here’s the full presentation:
| View | Upload your own
Thanks to Gavin Heaton for the pointers!
Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
The Future of Advertising and Marketing - Paul Isakson
| View | Upload your own
Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci - he said it is the Future of Research.
I think [...]
vs
Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]
…. does this breed exist? I got a call today asking whether I would like to blog on a freelance basis for an Indian software start-up, on their site. They sent me this email when I turned it down, and requested that their name is kept out because “we don’t want to advertise we [...]
Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll [...]
I was informed by Twitter that “Saawariya” is following you. Saawariya? Now that’s the new Bollywood movie, yet to be launched! Curious, I went over to their twitter page, and actually found it’s not a spoof (at least I think so) but actually someone involved in marketing the film. They are following 705 [...]
Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks - check them out at Flickr - and I couldn’t resist just reposting these two here:
from SLATES:
to FLATNESSES:
Read the full post called The state of Enterprise 2.0 for detailed explanations [...]
Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages [...]
When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you [...]
Jim McGee is celebrating his 6th blog anniversary. Congratulations Jim! He writes:
“This space is a place where I try to get my own thinking straight and a way to immerse myself in the ongoing conversation of others trying to get their thinking straight. Some of them think in like-minded ways, others in very different ways, [...]
Got this link from Tara Hunt’s links - a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added). The basic premise of the model is:
Each of us is motivated by needs. [...]
Valeria Maltoni asks, Why the media is not telling your story - where she suggests, “beat the reported to the punchline and write your own story … and your destiny.”
In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so much [...]
β
This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked [...]
Its been quiet here too long ……. the result of many many shifts. A new home, getting things to work smoothly, much travelling, transferring from a PC to a Mac, not being able to figure out how to get my Radio blog easily onto a Mac (Paolo has very graciously offered to help after I left a comment at his blog)….
And mosoci β
Mosoci is more than an idea - it is a beta platform, an emergent plan. It is jazz, bricolage and serious play. It lets us play a little music where chaos, creativity, diversity and complexity are all welcome. It fulfils our desires and needs which are driven by the fundamental experiences of our souls, to live and work in an emergent, globally connected community.
What it is not, is a formal traditional organization. We hope the lifestream we have built at the Mosoci blog demonstrates this. We want it to be more than just the two of us. Stuart spells this thought out really well:
“We
know we would not be doing this without everyone that has read our
blogs over the last few years. Social Media built the platform for our
collaboration and the sense that our network and community would
support, participate with us and help us grow. Now it is beyond an idea
and yet it is still being formulated. We certainly don’t want to end up
as just the two of us. Today though we are happy to feel like we are in
a constant state of beta. That’s the zone where it is a real rush.
Thank
you for your support, praise and interest. Our blogs and blogging will
evolve just like our other social media activities are. For example we
are really enjoying bringing our bookmarking
into the feed. For now our tweets are there too. That may be
overwhelming. Then it may also be helpful. We’ll let the readers tell
us.
It is born out of our curiosity, passion and deep belief in the strength of social technologies to make a real difference, our willingness and drive to share, learn and grow allowed us to experiment with and use those very technologies to communicate and collaborate on several projects over the years. More details from Stuart:
“Much happens today by chance. Things also emerge and we find ways to
jump on them and adapt. Over the years Dina and I have enjoyed telling
parts of our story. We first met in an online forum. I set her up
blogging “Conversations with Dina” with install instructions over an IM chat session, long before voice and video connections were possible. Skype
also helped to revolutionize our collaboration and connectivity. Open
channels between India and the US made collaboration around Learning
Journeys, research, and just links and interests possible. Working in
India for most of the last year, attending some conferences together
around the world and we knew we were at the point where where 1+1 makes
more than two.
Mosoci is the platform of our collaboratory around the interests we
love, are passionate about and to reinforce the direction and learning
we need to go in. We won’t be successful without our network and our
community and the power of social media. Blogs, wikis, forums, twitter,
bookmarking have enabled who we are today.”
You may ask, what does Mosoci do? Simply put, a) we immerse ourselves in research and deep dives, b) we facilitate change and help re-frame value for organizations. The time and opportunity to conduct and deliver research and strategies in new ways is here. We constantly push the boundaries with emerging
social tools (blogs, wikis, SMS, RSS, social networks, beta
communities), with clients when and as appropriate. We want to take this practice, this method of working, along with others who are doing some excellent work in this field, to the whole world.
Let’s create that map together, in the hope that the map will bring forth the features of the territory. We want your comments, perspectives, and just plain old honest
help and advice to make this a success. We are open to suggestion and
really don’t want to stop at just a few of us.
It would be great if you would jump in on the conversation at Mosoci and add Mosoci Feed to your reader. We’d love your feedback and suggestions.
| "Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant |  |
Recent Comments