From the category archives:

Brand 2.0

Tweet-writing a book on Social Media Marketing

April 7, 2009

This is really cool – Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets – I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!

From Toby’s [...]

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Measuring the value of conversations in social media engagement

November 10, 2008

I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer – listening tools, search.
2.) Be There Before [...]

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Great List of Social Media Marketing Examples

October 1, 2008

Peter Kim has compiled an excellent list of social media marketing examples.
“I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.
I [...]

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Conversations matter as value flows in webs

June 8, 2008

Since I began blogging over 6 years ago, I’ve always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing:

Observing Conversation
Sparking Conversation
Conversational Content
Interactive Conversation
Conversational Copy

Very Cluetrain!
Kevin Kelly’s New Rules for a New Economy, which Stuart pointed me to the other day, [...]

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and …. What’s Next in Media

June 8, 2008

And here’s Neil Perkin on What’s Next in Media:

Here’s the full presentation:

| View | Upload your own

Thanks to Gavin Heaton for the pointers!

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Future of Advertising + Marketing Presentation

June 8, 2008

Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
The Future of Advertising and Marketing – Paul Isakson

| View | Upload your own

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Mosoci – The Future of Research?

February 5, 2008

Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci – he said it is the Future of Research.
I think [...]

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We participate therefore we are …

February 1, 2008

vs

Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]

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Freelance Blogger …?

November 19, 2007

…. does this breed exist? I got a call today asking whether I would like to blog on a freelance basis for an Indian software start-up, on their site. They sent me this email when I turned it down, and requested that their name is kept out because “we don’t want to advertise we [...]

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A cool example of Platform Strategy – Brand 2.0

November 12, 2007

Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll [...]

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Bollywood meets Twitter

November 2, 2007

I was informed by Twitter that “Saawariya” is following you. Saawariya? Now that’s the new Bollywood movie, yet to be launched! Curious, I went over to their twitter page, and actually found it’s not a spoof (at least I think so) but actually someone involved in marketing the film. They are following 705 [...]

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From SLATES to FLATNESSES – Enterprise 2.0

November 2, 2007

Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks – check them out at Flickr – and I couldn’t resist just reposting these two here:
from SLATES:

to FLATNESSES:

Read the full post called The state of Enterprise 2.0 for detailed explanations [...]

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Looking at Webcrossing Neighbors

October 31, 2007

Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages [...]

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