Creative Chaos - Dina Mehta’s Weblog 
This is really cool - Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets - I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!
From Toby’s [...]
I couldn’t agree more with Katie Allison Granju (Mamapundit):
In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. Personal [...]
Take this - it’s a great start to collecting some good data:
We need your participation:
You can take the survey here- open until 24 December 2008 but don’t wait until the last day.
All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a [...]
I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s [...]
In his short ebook: Fishing Where the Fish Are - Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer - listening tools, search.
2.) Be There [...]
Peter Kim has compiled an excellent list of social media marketing examples.
“I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
I [...]
Been meaning to post this video - it was fun talking to Rajiv Dingra and Navneet from the WATShow on Phweet and the Social Media scene in India.
Dina Mehta On Phweet - A Tool That Enables Voice Conversation On Twitter (Via WATShow)
I look forward to Part 2 where I have demo’d how Phweet works.
Since I began blogging over 6 years ago, I’ve always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing:
Observing Conversation
Sparking Conversation
Conversational Content
Interactive Conversation
Conversational Copy
Very Cluetrain!
Kevin Kelly’s New Rules for a New Economy, which Stuart pointed me to the other day, is [...]
And here’s Neil Perkin on What’s Next in Media:
Here’s the full presentation:
| View | Upload your own
Thanks to Gavin Heaton for the pointers!
Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
The Future of Advertising and Marketing - Paul Isakson
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We’re now working with another tech company on a research project which will include blogging and the use of twitter for both participants and researchers who are located all over the world. Some issues we’re grappling with:
how much coaching and of what kind is required for those participants who are not actively using blogs [...]
Thought I’d share something we worked on last year - almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
This was a module in a [...]
…. does this breed exist? I got a call today asking whether I would like to blog on a freelance basis for an Indian software start-up, on their site. They sent me this email when I turned it down, and requested that their name is kept out because “we don’t want to advertise we [...]
I was at a meeting today, and I learnt that Orkut is banned by the organization, but not Facebook and LinkedIn. I was told this is true in many organizations in India. The perception is that Orkut is frivolous and people spend lots of time playing. The funny thing is, I have never spent [...]
Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll [...]
Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks - check them out at Flickr - and I couldn’t resist just reposting these two here:
from SLATES:
to FLATNESSES:
Read the full post called The state of Enterprise 2.0 for detailed explanations [...]
Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages [...]
When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you [...]
Jim McGee is celebrating his 6th blog anniversary. Congratulations Jim! He writes:
“This space is a place where I try to get my own thinking straight and a way to immerse myself in the ongoing conversation of others trying to get their thinking straight. Some of them think in like-minded ways, others in very different ways, [...]
There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of [...]
| "Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant |  |
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