From the category archives:

Enterprise 2.0

Crisis Management Tips for Enterprise 2.0

January 15, 2010

Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.

Introduction to the Presentation: This is a practical guide [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward!
A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% of [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and [...]

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Tweet-writing a book on Social Media Marketing

April 7, 2009

This is really cool – Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets – I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!

From Toby’s [...]

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Social Media ‘Expert’ & Personal Engagement

April 3, 2009

I couldn’t agree more with Katie Allison Granju (Mamapundit):
In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. Personal [...]

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India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data:

We need your participation:

You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a [...]

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Measuring the value of conversations in social media engagement

November 10, 2008

I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer – listening tools, search.
2.) Be There Before [...]

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Great List of Social Media Marketing Examples

October 1, 2008

Peter Kim has compiled an excellent list of social media marketing examples.
“I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.
I [...]

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Phweet on the WATshow

September 25, 2008

Been meaning to post this video – it was fun talking to Rajiv Dingra and Navneet from the WATShow on Phweet and the Social Media scene in India.
Dina Mehta On Phweet – A Tool That Enables Voice Conversation On Twitter (Via WATShow)

I look forward to Part 2 where I have demo’d how Phweet works.

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Conversations matter as value flows in webs

June 8, 2008

Since I began blogging over 6 years ago, I’ve always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing:

Observing Conversation
Sparking Conversation
Conversational Content
Interactive Conversation
Conversational Copy

Very Cluetrain!
Kevin Kelly’s New Rules for a New Economy, which Stuart pointed me to the other day, is [...]

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and …. What’s Next in Media

June 8, 2008

And here’s Neil Perkin on What’s Next in Media:

Here’s the full presentation:

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Thanks to Gavin Heaton for the pointers!

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Future of Advertising + Marketing Presentation

June 8, 2008

Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on Wordpress?) so I have put them up in two separate posts:
The Future of Advertising and Marketing – Paul Isakson

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Blogs for Market Research

May 13, 2008

We’re now working with another tech company on a research project which will include blogging and the use of twitter for both participants and researchers who are located all over the world.  Some issues we’re grappling with:

how much coaching and of what kind is required for those participants who are not actively using blogs [...]

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