From the category archives:

Enterprise 2.0

Future of Advertising + Marketing Presentation

June 8, 2008

Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on WordPress?) so I have put them up in two separate posts: The Future of Advertising and Marketing – Paul Isakson | View | Upload your own

Share
Read the full article →

Blogs for Market Research

May 13, 2008

We’re now working with another tech company on a research project which will include blogging and the use of twitter for both participants and researchers who are located all over the world.  Some issues we’re grappling with: how much coaching and of what kind is required for those participants who are not actively using blogs [...]

Share
Read the full article →

Virtual Ethnography Thoughts

May 13, 2008

Thought I’d share something we worked on last year – almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography. We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform. This was a module [...]

Share
Read the full article →

Freelance Blogger …?

November 19, 2007

…. does this breed exist? I got a call today asking whether I would like to blog on a freelance basis for an Indian software start-up, on their site. They sent me this email when I turned it down, and requested that their name is kept out because “we don’t want to advertise we outsource [...]

Share
Read the full article →

Orkut vs Facebook in Indian Organisations

November 13, 2007

I was at a meeting today, and I learnt that Orkut is banned by the organization, but not Facebook and LinkedIn.  I was told this is true in many organizations in India.  The perception is that Orkut is frivolous  and people spend lots of time playing.  The funny thing is,  I have never spent as [...]

Share
Read the full article →

A cool example of Platform Strategy – Brand 2.0

November 12, 2007

Jeff Jarvis talks of the success of a network and a platform in the context of Glam. Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, [...]

Share
Read the full article →

From SLATES to FLATNESSES – Enterprise 2.0

November 2, 2007

Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks – check them out at Flickr – and I couldn’t resist just reposting these two here: from SLATES: to FLATNESSES: Read the full post called The state of Enterprise 2.0 for [...]

Share
Read the full article →

Looking at Webcrossing Neighbors

October 31, 2007

Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages with widgets you can add … see [...]

Share
Read the full article →

Talk to me, Helena Rubinstein!

October 25, 2007

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you really [...]

Share
Read the full article →

Social technologies must be lived in to be understood”

October 24, 2007

 Jim McGee is celebrating his 6th blog anniversary. Congratulations Jim! He writes: “This space is a place where I try to get my own thinking straight and a way to immerse myself in the ongoing conversation of others trying to get their thinking straight. Some of them think in like-minded ways, others in very different [...]

Share
Read the full article →

Word of Mouth – more powerful in Asian countries

October 23, 2007

There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends: – 7 of the [...]

Share
Read the full article →

Social Media Strategies – lets remember Maslow!

October 18, 2007
Thumbnail image for Social Media Strategies – lets remember Maslow!

Got this link from Tara Hunt‘s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40′s and 50′s with adaptations from the 1970′s (cognitive and aesthetic needs added) and 1990′s (transcendence needs added). The basic premise of the model is: Each of us is motivated by needs. Our [...]

Share
Read the full article →

Listening better …

October 16, 2007

Valeria Maltoni asks, Why the media is not telling your story – where she suggests, “beat the reported to the punchline and write your own story … and your destiny.” In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so [...]

Share
Read the full article →

What does being in ‘beta’ mean?

October 14, 2007

β This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked me why my visiting cards have [...]

Share
Read the full article →

← Previous Entries

Next Entries →