Creative Chaos - Dina Mehta’s Weblog 
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Stuart’s becoming quite the expert on mobility in urban India!! He was here end-April for a little over a week and we did a lot of learning around the mobile phone space in Mumbai. Next time, small towns too!! Its really cool to see how he can really get to some [...]
Rob Paterson alerts me to Jeremiah Owyang’s social media experiment in a comment at my post a few days ago on Twitter for Ethnography:
From Rob’s post at the Fast Forward blog:
This is how Jeremiah framed it:
I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar [...]
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Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]
There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query:
“We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are [...]
I am just back from a week-long Learning Journey my colleague Shubhangi and I organised for a group of 10 very senior health-care professionals from the US who are on a Futures Task Force … it was intensive, immersive and really very rewarding. It’s been a Learning Journey for all of us - we formed [...]
When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you [...]
There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of [...]
It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks:
“Are qualitative researchers - an inclusive lot - when it comes to the treatment of ‘Outliers’ or Do we banish [...]
Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing [...]
| "Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant |  |
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