From the category archives:

Market Insights

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]

Read the full article →

My laptop, my MBA! Commercial Mobile Innovation for SME’s

August 31, 2009

This is the last post in the series on Mobile Innovations based on a learning journey that I was a part of. Here’s the full series:

Mobile Innovations – Introduction
Nokia Life Tools – Agriculture Service – “The Internet for the next million” – mobile innovations in rural India
Nokia Life Tools – Education Service – [...]

Read the full article →

India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data:

We need your participation:

You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a [...]

Read the full article →

Mobile Phones, Emerging Markets and Stuart Henshall

May 13, 2008

Stuart’s becoming quite the expert on mobility in urban India!! He was here end-April for a little over a week and we did a lot of learning around the mobile phone space in Mumbai. Next time, small towns too!! Its really cool to see how he can really get to some deep [...]

Read the full article →

Twitter research .. in action!

February 5, 2008

Rob Paterson alerts me to Jeremiah Owyang’s social media experiment in a comment at my post a few days ago on Twitter for Ethnography:

From Rob’s post at the Fast Forward blog:
This is how Jeremiah framed it:
I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million [...]

Read the full article →

We participate therefore we are …

February 1, 2008

vs

Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]

Read the full article →

Twitter for Ethnography

February 1, 2008

There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query:
“We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are interested [...]

Read the full article →

My week on a Learning Journey

January 14, 2008

I am just back from a week-long Learning Journey my colleague Shubhangi and I organised for a group of 10 very senior health-care professionals from the US who are on a Futures Task Force … it was intensive, immersive and really very rewarding. It’s been a Learning Journey for all of us – we formed [...]

Read the full article →

Talk to me, Helena Rubinstein!

October 25, 2007

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you [...]

Read the full article →

Word of Mouth – more powerful in Asian countries

October 23, 2007

There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of [...]

Read the full article →

Qualitative research – looking for the inconsistencies

October 17, 2007

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks:

“Are qualitative researchers – an inclusive lot – when it comes to the treatment of ‘Outliers’ or Do we banish [...]

Read the full article →

The Indian Marketplace – always the bazaar

October 17, 2007

Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic”
Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing [...]

Read the full article →