From the category archives:

Market Insights

The Future of Insights Talk

April 20, 2012

I’ve tweeted it and facebooked it … but this is still my space, my main lifestream and my first love … and although I haven’t been blogging much, I thought I’d  share my talk on the Future of Insights which I made at the India Social Summit 2012. Here’s the deck on Slideshare – in [...]

Share
Read the full article →

Hacking Life – the India Way

February 7, 2012

Hacking Life – the India Way is a presentation I made at Microsoft SCS 2012 in NYC in January.  Here’s an introduction by Stuart: In this presentation Dina makes a nice case viewing “hacking” as a generative construct for thinking, and an organizing principle for life … hacking life and living … rather than it being just [...]

Share
Read the full article →

Convo Kids 2012 – A Journey of Discovery

December 23, 2011

Am quite excited that we’ve finally launched this project!  In short, it is a year long research and immersion program with 12-21 year olds in India.  We’re really looking for 5-6 sponsors  - to help kick it off the ground – personally I believe that one of the key benefits (apart from the actual understanding [...]

Share
Read the full article →

Newly discovered – Cultural Bytes

September 20, 2010

Just discovered Tricia Wang’s really super blog, Cultural Bytes, thanks to Experientia‘s blogpost on Ethnography’s contribution to values in technology design and use. She’s blogging her way through her research on the socio-cultural contexts of technology usage in low-income communities and migrant communities in Mexico and China. Lots to learn!! A couple of months ago [...]

Share
Read the full article →

Reading Bytes for May 4 – Education, Social Publishing, Mobiles and Marketing

May 4, 2010

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina A Social Publishing Strategy by @gkjohn at @kanter covers education/publishing. love the skype reading sessions esp. – “Our strategy has relied upon being part of a larger mission, providing meaningful and valuable content, curating [...]

Share
Read the full article →

Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, whose [...]

Share
Read the full article →

Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like India. [...]

Share
Read the full article →

Durability – is it losing power as a customer driver?

March 29, 2010

A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and adopting [...]

Share
Read the full article →

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]

Share
Read the full article →

My laptop, my MBA! Commercial Mobile Innovation for SME’s

August 31, 2009

This is the last post in the series on Mobile Innovations based on a learning journey that I was a part of. Here’s the full series: Mobile Innovations – Introduction Nokia Life Tools – Agriculture Service – “The Internet for the next million” – mobile innovations in rural India Nokia Life Tools – Education Service [...]

Share
Read the full article →

India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data: We need your participation: You can take the survey here- open until 24 December 2008 but don’t wait until the last day. All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment [...]

Share
Read the full article →

Mobile Phones, Emerging Markets and Stuart Henshall

May 13, 2008

Stuart’s becoming quite the expert on mobility in urban India!! He was here end-April for a little over a week and we did a lot of learning around the mobile phone space in Mumbai. Next time, small towns too!! Its really cool to see how he can really get to some deep immersions despite so [...]

Share
Read the full article →

Twitter research .. in action!

February 5, 2008

Rob Paterson alerts me to Jeremiah Owyang’s social media experiment in a comment at my post a few days ago on Twitter for Ethnography: From Rob’s post at the Fast Forward blog: This is how Jeremiah framed it: I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the [...]

Share
Read the full article →

We participate therefore we are …

February 1, 2008

vs Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland. Some snippets I really enjoyed: What do we mean by “social learning”? Perhaps the simplest way to explain this concept [...]

Share
Read the full article →

← Previous Entries