From the category archives:

Market Insights

Twitter for Ethnography

February 1, 2008

There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query: “We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are interested [...]

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My week on a Learning Journey

January 14, 2008

I am just back from a week-long Learning Journey my colleague Shubhangi and I organised for a group of 10 very senior health-care professionals from the US who are on a Futures Task Force … it was intensive, immersive and really very rewarding. It’s been a Learning Journey for all of us – we formed [...]

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Talk to me, Helena Rubinstein!

October 25, 2007

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you really [...]

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Word of Mouth – more powerful in Asian countries

October 23, 2007

There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends: – 7 of the [...]

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Qualitative research – looking for the inconsistencies

October 17, 2007

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks: “Are qualitative researchers – an inclusive lot – when it comes to the treatment of ‘Outliers’ or Do we banish the stray thought [...]

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The Indian Marketplace – always the bazaar

October 17, 2007

Niti Bhan who writes Perspective 2.0 shares a snapshot of three mega trends in the Indian marketplace, the key words according to her being: “aspirational, ambitious, entrepreneurial, forward looking and pragmatic” Multiplying Media: “The urbanized consumer has become as demanding and sophisticated as any in the world and the aspirations of the rest are influencing [...]

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