From the category archives:

Qualitative Research Perspectives

51 card deck to inspire design from Ideo

June 21, 2010

Discovered this eBook on Ideo’s Method Cards at the Healthcare Innovation by Design Blog.
From the Ideo website:
IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a [...]

  • Share/Bookmark
Read the full article →

How twitter helps me dig into work

April 16, 2010

I was asked this question at the Anthrodesign group, in the context of a conversation around getting into the swing of a project and developing some working momentum . I shared there, how I often find myself turning to my blog and twitter communities for helping me with my thinking on qualitative and ethnographic [...]

  • Share/Bookmark
Read the full article →

Reading Ahead … ethnography on evolution of books and reading

September 6, 2009

Is a good series from Portigal Consulting on an exploratory study using an ethnographic approach to explore the evolution of books and reading habits, and is intended to inspire conversations and innovations around the future of reading, an issue that’s quite a meme these days in the digital space! The series takes us on a [...]

  • Share/Bookmark
Read the full article →

Ethnographers or Bricoleurs?

November 15, 2008

Dr. Aviva Rosenstein – “Fake Ethnography vs Real Ethnography” at URF08 from bolt peters on Vimeo.
In a review of the User Research Friday Talks, Celeste Roschuni provides a recap of Dr. Rosenstein’s talk:
….. and finished with the idea that it’s more important to be doing good research than to be doing “real ethnography.” Aviva [...]

  • Share/Bookmark
Read the full article →

YouTube, Qualitative Research & Ethnography

November 3, 2008

Interesting intersections between YouTube, qual research and ethnography. Visual observations and reporting have always been very powerful in research.  Some recent explorations and projects around this:
YouTube as a Qualitative Research Asset: Reviewing User Generated Videos as Learning Resources
by: Ronald J. Chenail, Nova Southeastern University, Fort Lauderdale, Florida [Source: The Weekly Qualitative Report Volume 1 [...]

  • Share/Bookmark
Read the full article →

Qualitative Research Wiki

October 29, 2008

Cynthia Russell, a professor at The University of Tennessee Health Science Center, has set up what’s probably the first Qualitative Research resource based on a wiki. Of the 20 journals she has linked to, only 3 offer free access:
Free Access Journals:

Forum: Qualitative Social Research – online journal designed to promote discussion and cooperation among [...]

  • Share/Bookmark
Read the full article →

Blogs for Market Research

May 13, 2008

We’re now working with another tech company on a research project which will include blogging and the use of twitter for both participants and researchers who are located all over the world.  Some issues we’re grappling with:

how much coaching and of what kind is required for those participants who are not actively using blogs [...]

  • Share/Bookmark
Read the full article →

Virtual Ethnography Thoughts

May 13, 2008

Thought I’d share something we worked on last year – almost at the same time Twitter came into its own. and before we thought up Twitter for Ethnography.
We spent some time developing an SMS-Blog research prototype with Srinivas Mogalapalli at Netcore (Rajesh Jain’s company), built upon the MyToday SMS platform.
This was a module in a [...]

  • Share/Bookmark
Read the full article →

We participate therefore we are …

February 1, 2008

vs

Great piece on Social Learning titled Minds on Fire: Open Education, the Long Tail, and Learning 2.0 by John Seely Brown and Richard P. Adler. The supercool text illustrations are by Susan E. Haviland.
Some snippets I really enjoyed:
What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note [...]

  • Share/Bookmark
Read the full article →

Twitter for Ethnography

February 1, 2008

There’s a discussion on at the anthrodesign group around how best to approach a diary project. An excerpt from the initial query:
“We’ll be fielding a diary study trying to understand people’s initial experiences with a new mobile phone, particularly understanding the set up experience and the first few days of use. We are interested [...]

  • Share/Bookmark
Read the full article →

Friends of my blog …

December 18, 2007

There’s nothing like blog friends to make you feel guilty about ignoring your blog!!!!! Stuart first slaps his own wrist makes his affirmations a couple of days ago, Aparna pings me today with a one-liner in her sign-off on a quick chat we had today:
“ok gotto go now – will talk more about [...]

  • Share/Bookmark
Read the full article →

links for 2007-11-05

November 5, 2007

Punk Planning: From the heart, not the head – Research in Asia
Bookmarked to read later in detail and share my views with Charles Firth who’s had some bad experiences researching in Asia, and raises some interesting issues around the impact culture has on qualitative research methods. We’ve had to train our ‘foreign’ clients often [...]

  • Share/Bookmark
Read the full article →

Qualitative research – looking for the inconsistencies

October 17, 2007

It’s been a while since I visited Reshma Anand’s blog on qualitative research …. and realised I was missing out on so many good conversations! In one of her posts, she asks:

“Are qualitative researchers – an inclusive lot – when it comes to the treatment of ‘Outliers’ or Do we banish [...]

  • Share/Bookmark
Read the full article →

Researching Movies

October 17, 2007

I recently got a brief from a Client who is a large movie-production house, to research their latest offering —- a full-length movie. The objective of research is not just to assess how it might fare and get viewer responses in order to identify motivational hooks, but also to test the marketing strategy, positioning, [...]

  • Share/Bookmark
Read the full article →

← Previous Entries