From the category archives:

Social Media

Me? Free. You? Not!!

August 14, 2010

And still, it’s Independence Day in India tomorrow. (Today is Pakistan’s Independence Day – reaching out to all those devastated by the Pakistan floods.). Our media is full of the obligatory ‘cliched’ thoughts on freedom – corruption, poor governance, terrorism, naxalism, separatism, communalism, overpopulation, poverty etc et etc – ably supported by commercialization of the weekend, with obese [...]

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Reading Bytes for May 4 – Education, Social Publishing, Mobiles and Marketing

May 4, 2010

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina

A Social Publishing Strategy by @gkjohn at @kanter covers education/publishing. love the skype reading sessions esp. -

“Our strategy has relied upon being part of a larger mission, providing meaningful and valuable content, curating information [...]

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10 Tactics – Turning Information into Action

April 29, 2010

This is a post that’s long overdue, since the time the film was released! I was spurred to write it this morning, as I’m quite excited to be on a panel discussion at the screening of Tactical Tech’s film called 10 Tactics – Turning Information into Action.

The screening is at the Conference Room of National [...]

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How twitter helps me dig into work

April 16, 2010

I was asked this question at the Anthrodesign group, in the context of a conversation around getting into the swing of a project and developing some working momentum . I shared there, how I often find myself turning to my blog and twitter communities for helping me with my thinking on qualitative and ethnographic research [...]

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Crisis Management Tips for Enterprise 2.0

January 15, 2010

Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.

Introduction to the Presentation: This is a practical [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward!
A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% of Indian [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share:
My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!!
The answers:

Thank you all!  I love Twitter – [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and [...]

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Reflections on early blogging

July 23, 2009

This one’s especially for my more recent readers and newer members of my community here, on Facebook and on Twitter.  I was interviewed by BlogAdda. It was interesting to be able to reflect a bit upon my early days of blogging from 2003, and introspect on how blogging has changed me and my world!  I’ve [...]

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Roundtable on Information Access, Public Initiatives and Civil Society Engagement

June 24, 2009

Last week, I attended the Round Table on Assessing the Efficacy of Information and Communication Technologies for Public Initiatives, hosted by the Centre for Internet and Society (CIS), Bangalore, on 17 June 2009, in collaboration with the Liberty Institute, New Delhi.

The discussion was really interesting, and I do hope it is the start of many [...]

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Designing for the social web

May 28, 2009

Came across this really interesting presentation from Chris Messina on designing for the Social Web. The new assumptions are:

And then, some more:

Here’s his presentation on Slideshare – there are some good lessons spelt out in there for each of the assumptions.
New Assumptions for Designing for the Social Web

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India Elections’09 2.0: did online campaigns & social media work?

May 19, 2009

The verdict is out. An article at Business Standard (link shared with me by @aparnaray who writes Newsmericks and who encouraged me to blog my thoughts) called Impassive Indians reveals findings from a study conducted by IMRB International on the impact of the political campaigns on youth in India. What’s evident from this study [...]

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Tweet-writing a book on Social Media Marketing

April 7, 2009

This is really cool – Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets – I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!

From Toby’s [...]

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