From the category archives:

Social Media

Crisis Management Tips for Enterprise 2.0

January 15, 2010

Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation.

Introduction to the Presentation: This is a practical guide [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward!
A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% of Indian [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share:
My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!!
The answers:

Thank you all!  I love Twitter – [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen [...]

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Reflections on early blogging

July 23, 2009

This one’s especially for my more recent readers and newer members of my community here, on Facebook and on Twitter.  I was interviewed by BlogAdda. It was interesting to be able to reflect a bit upon my early days of blogging from 2003, and introspect on how blogging has changed me and my world!  I’ve [...]

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Roundtable on Information Access, Public Initiatives and Civil Society Engagement

June 24, 2009

Last week, I attended the Round Table on Assessing the Efficacy of Information and Communication Technologies for Public Initiatives, hosted by the Centre for Internet and Society (CIS), Bangalore, on 17 June 2009, in collaboration with the Liberty Institute, New Delhi.

The discussion was really interesting, and I do hope it is the start of many [...]

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Designing for the social web

May 28, 2009

Came across this really interesting presentation from Chris Messina on designing for the Social Web. The new assumptions are:

And then, some more:

Here’s his presentation on Slideshare – there are some good lessons spelt out in there for each of the assumptions.
New Assumptions for Designing for the Social Web

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India Elections’09 2.0: did online campaigns & social media work?

May 19, 2009

The verdict is out. An article at Business Standard (link shared with me by @aparnaray who writes Newsmericks and who encouraged me to blog my thoughts) called Impassive Indians reveals findings from a study conducted by IMRB International on the impact of the political campaigns on youth in India. What’s evident from this study [...]

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Tweet-writing a book on Social Media Marketing

April 7, 2009

This is really cool – Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets – I wonder whether these will be incorporated into the book too in true crowdsourcing spirit!

From Toby’s [...]

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Informed …. go Vote!

April 7, 2009

Sampad Swain points to this Election Page from Google which is an interesting mashup on the Lok Sabha 2009 Elections, in partnership with a bunch of organizations and groups like the Association For Democratic Reforms, HT Media, Indicus Analytics, Janaagraha Centre For Citizenship and Democracy (the Jaago Re folks), Liberty Institute, PRS Legislative Research
From Sampad’s [...]

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Social Media ‘Expert’ & Personal Engagement

April 3, 2009

I couldn’t agree more with Katie Allison Granju (Mamapundit):
In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. Personal engagement [...]

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Social Collider – visualizing Twitter connections and conversations

March 20, 2009

This is a pretty fantastic visualization connecting your conversations on Twitter. From Google’s recently launched Chrome Experiments, which showcases JavaScript intensive games, apps, and visualizations.  I did some runs on some keywords and its pretty amazing. Here’s a screenshot of visualizations of the connections and cross-connections between tweeters I (@dina) have had conversations with in [...]

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links for 2009-02-12

February 13, 2009

Anthropology and Activism in Pakistan with lullabies – A great example of Anthropology being used in Activism:”A few days ago, Pakistani anthropologist Samar Minallah lauched a “video song”, a tribute to little girls in all the regions of Afghanistan and Pakistan where schools are being destroyed, depriving girls of their right to education, The News [...]

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