From the category archives:

Social Media

All the World’s a Stage – even if our (social media) Audiences are often Invisible

May 2, 2012

Tweet Came across this blog post – Klout, Big Data and Opting Out  by Fred McClimans via @gautamghosh and liked this quote, among other things: “There’s nothing in the dark that isn’t there when the lights are on.” Rod Serling.  I tweeted it, and @rajeshlalwani responds: Rajesh’s quote immediately made me think of Shakespeare and [...]

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The Future of Insights Talk

April 20, 2012

Tweet I’ve tweeted it and facebooked it … but this is still my space, my main lifestream and my first love … and although I haven’t been blogging much, I thought I’d  share my talk on the Future of Insights which I made at the India Social Summit 2012. Here’s the deck on Slideshare – [...]

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Blographies and Convo

August 23, 2011

Tweet Crossposting from the Convo Blog Blographies add to the conversation! We’ve been using the term “Blography” to help explain how we capture information for clients on longer ethnographic research projects in a real-time immersive and agile way. As all our team members are using blog it was only natural to consider where they fit [...]

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10 tips on branding through social media for startups and small businesses

November 13, 2010

Tweet Slides from my talk at Startup Saturday Mumbai today. 10 tips on branding through social media for startups and small businesses View more presentations from Dina Mehta.

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Me? Free. You? Not!!

August 14, 2010

Tweet And still, it’s Independence Day in India tomorrow. (Today is Pakistan’s Independence Day – reaching out to all those devastated by the Pakistan floods.). Our media is full of the obligatory ‘cliched’ thoughts on freedom – corruption, poor governance, terrorism, naxalism, separatism, communalism, overpopulation, poverty etc et etc – ably supported by commercialization of the weekend, with [...]

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Reading Bytes for May 4 – Education, Social Publishing, Mobiles and Marketing

May 4, 2010

Tweet Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina A Social Publishing Strategy by @gkjohn at @kanter covers education/publishing. love the skype reading sessions esp. – “Our strategy has relied upon being part of a larger mission, providing meaningful and valuable content, [...]

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10 Tactics – Turning Information into Action

April 29, 2010

Tweet This is a post that’s long overdue, since the time the film was released! I was spurred to write it this morning, as I’m quite excited to be on a panel discussion at the screening of Tactical Tech’s film called 10 Tactics – Turning Information into Action. The screening is at the Conference Room [...]

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How twitter helps me dig into work

April 16, 2010

Tweet I was asked this question at the Anthrodesign group, in the context of a conversation around getting into the swing of a project and developing some working momentum . I shared there, how I often find myself turning to my blog and twitter communities for helping me with my thinking on qualitative and ethnographic [...]

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Crisis Management Tips for Enterprise 2.0

January 15, 2010

Tweet Not new, but a good reminder through a neat collation of tips on how to deal with a digital business crisis. It is meant for marketers and social media agencies operating in the Enterprise 2.0 space, either for marketing their brands, services or for managing corporate reputation. Introduction to the Presentation: This is a [...]

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

Tweet I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The [...]

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India Inc – wake up! Social Networking’s here to stay.

January 11, 2010

Tweet An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forward! A recent national survey conducted by the Associated Chambers of Commerce and Industry of India’s (Assocham) Social Development Foundation revealed that 84% [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

Tweet I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share: My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!! The answers: Thank you all!  [...]

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Social Media – WTF?

November 19, 2009

Tweet Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and [...]

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Reflections on early blogging

July 23, 2009

Tweet This one’s especially for my more recent readers and newer members of my community here, on Facebook and on Twitter.  I was interviewed by BlogAdda. It was interesting to be able to reflect a bit upon my early days of blogging from 2003, and introspect on how blogging has changed me and my world!  [...]

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