From the category archives:

Social Media

Interesting things

January 15, 2009

I’ve been quiet here but have been reading. And playing games – I think I am quite addicted to some of them – Alphattack is my current fav and I’m determined to crack level 18 on hard to get the award. And I’m trying to get back sculpted arms!!!
I find myself opening GoogleReader less often [...]

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Because I believe in citizen media

December 22, 2008

If you do too, don’t hesitate to click the button below, this December.

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India Social Media Survey – Brands & Corporates

December 22, 2008

Take this – it’s a great start to collecting some good data:

We need your participation:

You can take the survey here- open until 24 December 2008 but don’t wait until the last day.

All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a [...]

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To hustle … or not?

December 12, 2008

Gaurav Mishra says he’s “the marketer who hates the social media hustle”. And yet he finds himself hustling, as he believes much of what we do in social media is hustle:
But social media is all about the hustle, it’s all about working the room, and, indeed, working your social networks, doing anything you need to [...]

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Kids for Mumbai

December 5, 2008

Priyanka Kargupta is an 8 year old living in Maryland, USA. She’s set up Kids for Mumbai – to help those affected by the Mumbai Terror Attacks.  I personally don’t know her, just got an email from her, and would encourage you to assess it for yourselves before donating.  She’s provided links to her [...]

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Are we asking the right questions?

December 3, 2008

A whole lot of questions are being asked about whether the Twitter #mumbai feed was citizen journalism or not. Many ’sides’ are emerging in this debate. I found this post (thru’ a tweet by @MaryHodder) which asks How Should Journalists Use Twitter? I’m not so sure it’s the right question to be asking … here’s [...]

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Twitter meetup at Leopold Cafe Mumbai 30/11/2008

November 29, 2008

From Suketu Mehta’s heartfelt piece in the OpEd at New York Times:
If the rest of the world wants to help, it should run toward the explosion. It should fly to Mumbai, and spend money. Where else are you going to be safe? New York? London? Madrid?
So I’m booking flights to Mumbai. I’m going to go [...]

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Mumbai Bleeds

November 27, 2008

{updated: 28 November 10.30 am IST}
Some helpline numbers:
List of Injured and Deceased
JJ Hospital +91 22 23739031
St George’s Hospital – +91 22 22620240
Mumbai Police’s Helpline Numbers
Taj helpline numbers for info about people stuck inside – +91 -22-66574322, +91-22-66574372, local toll free 1-800-111-825
Trident Hotel Helpline : 011-23890606, 011-23890505, 9810956888 | Dir Corp Comm, Oberoi Hotels
For Info [...]

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Mashup for Ethnography

November 12, 2008

Here’s a very neat mashup of GoogleEarth and Twitter for ethnography (it’s in French). @thiteu sent me the link on Twitter.

This work is a simulation of a 3 dimensional Geography using GOOGLE EARTH and of a social signal using TWITTER in ethnography nowadays.
Cool? Yeah. Imagine Second Life sort of re-enactments of the whole world [...]

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Measuring the value of conversations in social media engagement

November 10, 2008

I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub:
Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s [...]

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The Paradox of the Wisdom of Crowds

November 7, 2008

I rediscovered this TED talk by James Surowiecki, author of The Wisdom of Crowds.
James Surowiecki pinpoints the moment when social media became an equal player in the world of news-gathering: the 2005 tsunami, when YouTube video, blogs, IMs and txts carried the news — and preserved moving personal stories from the tragedy.
. Thanks to [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to:
1.) Find the Customer – listening tools, search.
2.) Be There Before [...]

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YouTube, Qualitative Research & Ethnography

November 3, 2008

Interesting intersections between YouTube, qual research and ethnography. Visual observations and reporting have always been very powerful in research.  Some recent explorations and projects around this:
YouTube as a Qualitative Research Asset: Reviewing User Generated Videos as Learning Resources
by: Ronald J. Chenail, Nova Southeastern University, Fort Lauderdale, Florida [Source: The Weekly Qualitative Report Volume 1 Number [...]

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Great List of Social Media Marketing Examples

October 1, 2008

Peter Kim has compiled an excellent list of social media marketing examples.
“I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.
I [...]

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