There’s been some recent discussion around whether Word of Mouth and Viral Marketing are indeed different. In my view, viral marketing is the outcome of word-of-mouth recommendations. And it’s not surprising to see Asians rely a lot on word of mouth in this study from Neilsen that reveals some interesting trends:
- 7 of […]
Creative Chaos - Dina Mehta’s Weblog 
Conversations with Dina
» Next Entries
tags
Social Media
-
Blogs & Blogging, Enterprise 2.0, Indian Culture, Market Insights, Social Media, Voices of the World
Word of Mouth - more powerful in Asian countries
-
Brand 2.0, Enterprise 2.0, Frameworks & Models, Social Media
Social Media Strategies - lets remember Maslow!
Got this link from Tara Hunt’s links - a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added). The basic premise of the model is:
Each of us is motivated by […] -
Brand 2.0, Enterprise 2.0, Social Media
Listening better …
10.16.07 | Dina | Permalink | 3 CommentsValeria Maltoni asks, Why the media is not telling your story - where she suggests, “beat the reported to the punchline and write your own story … and your destiny.”
In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so much […] -
Brand 2.0, Enterprise 2.0, Social Media
What does being in ‘beta’ mean?
β
This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked […] -
Blogs & Blogging, Social Media, Voices of the World
In the media we trust, or should we? wf07
One of the sessions that I felt would be interesting was this one. I sorely missed the fact that there was no blogger on the panel - surely bloggers are the Media too .. and one of the concerns mainstream media has around blogging is around veracity and trust! Would have loved […]
-
Blogs & Blogging, Social Media, Social Software Social Networks, Voices of the World
Off to Deauville, France
10.09.07 | Dina | Permalink | 3 CommentsAm speaking at the World Women’s Forum on the 11th and leaving for Paris tonight. Thought I’d just bring back a post I did a few days ago at Mosoci, on our session. There’s also going to be live-blogging from there, and I will do my bit too.
Women’s Forum for the Economy […]
» Next Entries
Conversations
| "Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant |  |
subscribe
Tag Cloud
assassination benazir bhutto benazir bhutto assassination blogworks Brand 2.0 brand2.0 citizen journalism comments emerging markets Enterprise 2.0 enterprise2.0 Ethnography future marketing future of advertising gauravonomics India Indian Culture innovation knowledgeeconomy learning journey learning journeys marketing Mobile mobile phones mosoci mumbai mumbai terror attacks New Media online activism pakistan Participatory Media Phweet qualitative research qualitativeresearch research Social Media socialmedia socialnetworks stuart henshall terrorism twitter web 2.0 web2.0 wf07 womensforum07
SkypeMe
images
connect
Recent Comments