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  • Internet And Computing, Social Software Social Networks, Uncategorized

    Map Your Name on mapmyname

    04.27.07 | Conversations with Dina | Permalink | Comments Off

    MapMyName is a project started by a couple of students, who are aiming to assess how many people use the internet all over the world. They hope to achieve this within a month by spreading the mapmyname meme. Brave attempt!!

    Currently, I’m the only user from Mumbai listed on there - and I think the only one from India too.

    Spread the word by clicking here to map your name! Link via Euan who tweeted about it on Twitter.

  • Social Software Social Networks, Uncategorized

    Paper Works

    04.25.07 | Conversations with Dina | Permalink | Comments Off

    Sachi and Lee LeFever are doing a series of “paperworks” educational videos. From Lee’s email:

    “In my opinion,
    RSS has been too geeky for too long. I have friends who use the web as much as I do and have no clue about RSS. It’s a minor travesty. To help remedy this situation, Sachi and I created a video called “RSS in Plain English” that is
    aimed at turning-on the non-geeks of the world. It’s in a format we
    call “paperwork” - I think you’ll see what that means. We’re just
    getting started and hoping that you can help spread the word (it just
    went live couple of hours ago). Obviously, there is room for
    improvement - any feedback is welcome. We’re planning to do more
    paperwork videos as part of The Common Craft Show.”

    And it is! Even my mum would get it. Watch it here.

    I’d love to see
    something similar on ROI of blogging - its a concept I find most
    difficult to communicate to organizations and I do believe a Paperworks
    demo will be great!

  • Brand 2.0, Social Software Social Networks, Uncategorized

    Industry proclaims Social Media is not a fad

    04.16.07 | Conversations with Dina | Permalink | Comments Off

    According to a report by Accenture, the media and entertainment industry feels user-generated content is the top threat to their businesses:

    “NEW YORK; April 16, 2007 -Media and
    entertainment executives see the growing ability and eagerness of
    individuals to create their own content as one of the biggest threats
    to their business, according to results of a survey released today by
    Accenture (NYSE: ACN).

    In
    its annual survey of senior executives in the media and entertainment
    industry, Accenture examined the growth strategies of companies across
    the landscape of advertising, film, music, publishing, radio, the
    Internet, videogames and television.

    More
    than half (57 percent) of the respondents identified the rapid growth
    of user-generated content - which includes amateur digital videos,
    podcasts, mobile phone photography, wikis and social-media blogs — as
    one of the top three challenges they face today. In addition, more
    than two-thirds (70 percent) of respondents said they believe that
    social media, one of the largest segments of user-generated content,
    will continue to grow, compared with only 3 percent of respondents who
    said they view social media as a fad.

    “This
    is just the beginning for a rapidly changing landscape where the media
    content environment grows more fractious and the user gains more
    control and power,” said Gavin Mann, digital media lead for Accenture’s
    Media & Entertainment practice. “Traditional,
    established content providers will have to adapt and develop new
    business and monetization models in order to keep revenue streams
    flowing. The key to success will be identifying new forms of content that can complement their traditional strengths.”

    The
    new landscape offers opportunities as well as challenges, according to
    the study, as two-thirds (68 percent) of the respondents said they
    believe that within three years their businesses will be making money
    on user-generated content. Sixty-two percent said they believe their
    companies will make money through advertising and sponsorships of
    social media. Other sources of profits cited were subscriptions (21
    percent) and pay-per-play offerings (18 percent). However, a quarter
    (24 percent) of respondents said they do not yet know how their
    businesses will profit from user-generated content.

    The
    study included interviews with industry giants like Roger Faxon, chief
    executive of EMI Music Publishing; Leslie Moonves, chief executive of
    CBS; Doug Neil, senior vice president of digital marketing for
    Universal Studios; and Sir Martin Sorrell, chief executive of WPP Group
    PLC.”


  • Blogs & Blogging, Social Software Social Networks, Uncategorized

    Bloggers Code of Conduct - Please NO!

    04.01.07 | Conversations with Dina | Permalink | Comments Off

    Heh .. Johnnie .. I’m with you in feeling ranty! As a response to this, a stopcyberbullying community is nice, comments policies and guidelines are ok if you believe you need them, but a Bloggers Code of Conduct???

    What will it achieve - perhaps nothing. What will you do if someone violates the bloggers code of conduct
    - delete their comments, report them - that’s something you can do
    without such a formal code isn’t it? Who will enforce this Code of
    Conduct across blogs? Will bloggers that do not share this ‘code of
    conduct’ be
    ostracized? Will not this ‘moral’ responsibility grow to have legal
    ramifications?
    Will spammers and trolls and death threat issuers from non-US countries
    be prosecuted? Will you be able to stop them? Will you only encourage
    people to look for different and more sophisticated ways of piling on
    their vile - it
    is after all a human condition, and not a blog condition.

    It seems to me, culturally, it is a very North-American thing to think up.
    Don’t get me wrong, I absolutely love some aspects of North America and
    have met some of the finest folks there - but this operating out of ‘fear’
    is
    one aspect I have written about earlier, that I find goes beyond
    protection. Perhaps it’s the phrasing of it that gets to me - ‘Code of
    Conduct’ implies rules and regulations, implicit in this is that there
    is only one way ahead. I don’t like that.
    It will make us guard our words. It will give credence
    to the power games played out in the blogworld by providing yet another
    weapon to divide those who have it and those who don’t. It will foster
    a culture of fear. In the worst case, it will breed litigation,
    insurance, liability.


    Why
    formalize something we’re doing anyways - if you’re proud of your space
    (your blog in this case) you’ll protect it the way you feel best.
    Banning anonymous comments for instance, is a personal choice - in my
    case, I have deleted comments that are vulgar, lewd and allude to
    physical threats. The others, I prefer to debate with. If others do not
    wish to, ignore them or take the ‘fight’ to your space, or theirs.
    There is a strong self-regulating aspect to this medium, and the recent
    events are proof, with different angles and facets to the story emerging.

    My
    biggest fear in having a ‘formal’ code of conduct is it will take some
    of the ‘human’ out of the blog. It will raise entry barriers to
    participate in blog conversations, where few exist. It may even force
    more bloggers to shut down all conversations in comments, because a few
    are violating their freedom to comment. It will defeat the
    self-regulatory and self-correcting nature of this medium. One of the
    delights of blogging is it so reflects human behaviour - it gives us
    the space to share freely our humility, our pride and our
    infallibilities, our opinions and counterpoints, our failures and
    successes, our rituals and dreams, our conflicts and resolutions. It
    lets us debate and converse with others freely and intuitively. It may
    reflect our professional views, but it is as far from
    ‘corporatization’ as any medium is today. Will not shared standards
    and practice bring about ‘corporatization’ in some form or other?

    There’s my long rant! Unlike Johnnie’s pithy post.


    ,


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