From the category archives:

twitter

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Maslow's Hierarchy of Needs January 12, 2010

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theory of Human Motivations to try and explain this. I discovered this blog post titled The Hierarchy [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share:
My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!!
The answers:

Thank you all!  I love Twitter [...]

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