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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like India. [...]

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