Posts tagged as:

advertising

Advertising using the route of rites of passage – Twitter responses

November 26, 2009

I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share:
My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!!
The answers:

Thank you all!  I love Twitter – [...]

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Social Media Strategies – lets remember Maslow!

October 18, 2007
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Got this link from Tara Hunt’s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added).

The basic premise of the model is:
Each of us is motivated by needs. Our [...]

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