Posts tagged as:

advertising

Reading Bytes for Feb 5

February 6, 2012

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina Can a 10-year-old sell you a bike? TOI – one reason why we’re doing Convo Kids (bit.ly/convokids) – QUOTE: "Advertising gurus are turning to kids to help them sell products to all you adults. [...]

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Reading Bytes for Nov 23

November 23, 2011

Tweet Updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina A Case for Why Words Matter | Ad and Marketing Book [via @ Reviews – Advertising Age – QUOTE: "Mr. Shapiro's shift in nomenclature from the idea of customers — that is, buyers — [...]

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Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Tweet Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, [...]

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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Tweet Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like [...]

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Durability – is it losing power as a customer driver?

March 29, 2010

Tweet A while ago, a Client who is working on a project where she wanted evidence that durability is losing its power as a consumer driver in some product categories in India. Durability was always  It’s a tricky question really, as there are multiple India’s and each of them displays different drivers when purchasing and [...]

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Reading Bytes for Mar 28

March 28, 2010

Tweet Daily updates on what I’m reading Putting people first » AP’s ethnographic studies look for solutions to news and ad “fatigue” – CLIP "The findings are part of a study called “A new model for communication,” released two weeks ago with little fanfare and no press coverage, even by AP’s own reporters (pdf link [...]

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Advertising using the route of rites of passage – Twitter responses

November 26, 2009

Tweet I asked this question on Twitter this morning and have had fabulous responses from a very alert and vibrant community there. Thought I’d share: My question – need egs of advertising anchored in rites of passage – rituals assocd w transitional points – eg. grad’n, wedding, baby… help pls!!! The answers: Thank you all!  [...]

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Social Media Strategies – lets remember Maslow!

October 18, 2007
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Tweet Got this link from Tara Hunt‘s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40′s and 50′s with adaptations from the 1970′s (cognitive and aesthetic needs added) and 1990′s (transcendence needs added). The basic premise of the model is: Each of us is motivated by needs. [...]

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