November 10, 2008
I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub: Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what [...]
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October 1, 2008
Peter Kim has compiled an excellent list of social media marketing examples. “I’ve been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it [...]
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