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Brand 2.0

Measuring the value of conversations in social media engagement

November 10, 2008

Tweet I recently read that shopper marketing strategies are being affected by how customers behave online. From this article, Connect the Dots at the Hub: Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and […]

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Great List of Social Media Marketing Examples

October 1, 2008

Tweet Peter Kim has compiled an excellent list of social media marketing examples. “I’ve been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does […]

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and …. What’s Next in Media

June 8, 2008

Tweet And here’s Neil Perkin on What’s Next in Media: Here’s the full presentation: | View | Upload your own Thanks to Gavin Heaton for the pointers!

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Future of Advertising + Marketing Presentation

June 8, 2008

Tweet Two really cool presentations on the future of media and advertising. I couldn’t embed both slideshares in one post (anyone knows how to do that on WordPress?) so I have put them up in two separate posts: The Future of Advertising and Marketing – Paul Isakson | View | Upload your own

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Social Media Strategies – lets remember Maslow!

October 18, 2007
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Tweet Got this link from Tara Hunt‘s links – a good primer on Maslow’s Hierarchy of Needs Motivational Model originally developed in the 40’s and 50’s with adaptations from the 1970’s (cognitive and aesthetic needs added) and 1990’s (transcendence needs added). The basic premise of the model is: Each of us is motivated by needs. […]

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