Posts tagged as:

brand2.0

A cool example of Platform Strategy – Brand 2.0

November 12, 2007

Jeff Jarvis talks of the success of a network and a platform in the context of Glam. Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, [...]

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From SLATES to FLATNESSES – Enterprise 2.0

November 2, 2007

Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks – check them out at Flickr – and I couldn’t resist just reposting these two here: from SLATES: to FLATNESSES: Read the full post called The state of Enterprise 2.0 for [...]

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Looking at Webcrossing Neighbors

October 31, 2007

Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages with widgets you can add … see [...]

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Talk to me, Helena Rubinstein!

October 25, 2007

When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you really [...]

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Listening better …

October 16, 2007

Valeria Maltoni asks, Why the media is not telling your story – where she suggests, “beat the reported to the punchline and write your own story … and your destiny.” In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so [...]

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What does being in ‘beta’ mean?

October 14, 2007

β This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked me why my visiting cards have [...]

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