The Archives




  • Brand 2.0, Enterprise 2.0

    A cool example of Platform Strategy - Brand 2.0

    11.12.07 | Dina | Permalink | Comment?

    Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
    Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll […]

    Jeff Jarvis talks of the success of a network and a platform in the context of Glam.
    Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, […]

  • Blogs & Blogging, Brand 2.0, Enterprise 2.0, Frameworks & Models

    From SLATES to FLATNESSES - Enterprise 2.0

    11.02.07 | Dina | Permalink | 2 Comments

    Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks - check them out at Flickr - and I couldn’t resist just reposting these two here:
    from SLATES:

    to FLATNESSES:

    Read the full post called The state of Enterprise 2.0 for detailed explanations […]

    Like for Jon Husband, this article by Dion Hinchcliffe really resonates. I’ve always been a huge fan of Dion’s visualizations of models and frameworks - check them out at Flickr - and I couldn’t resist just reposting these two here:
    from SLATES:

    to FLATNESSES:

    Read the full post called The state of Enterprise 2.0 for detailed explanations […]

  • Brand 2.0, Enterprise 2.0, Social Media

    Looking at Webcrossing Neighbors

    10.31.07 | Dina | Permalink | 2 Comments

    Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable […]

    Jim Bert, VP of Business Development from Webcrossing took me through a demo of Webcrossing Neighbors the other day. It’s a functional and tested plug-and-play social networking platform that the company provides for groups and enterprises. Reminds me of Facebook in many ways … lots of customizable pages […]

  • Brand 2.0, Enterprise 2.0, Market Insights

    Talk to me, Helena Rubinstein!

    10.25.07 | Dina | Permalink | Comment?

    When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you […]

    When a woman thinks about her body and beauty she is sensitive, and when a product is new or gifted to her, it is often embarrassing to say, I don’t really know how to use it. By not talking to her or enabling a conversation with her, you actually make her wonder whether you […]

  • Brand 2.0, Enterprise 2.0, Social Media

    Listening better …

    10.16.07 | Dina | Permalink | 3 Comments

    Valeria Maltoni asks, Why the media is not telling your story - where she suggests, “beat the reported to the punchline and write your own story … and your destiny.”
    In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so much […]

    Valeria Maltoni asks, Why the media is not telling your story - where she suggests, “beat the reported to the punchline and write your own story … and your destiny.”
    In addition to learning how to tell our story well, I do believe that part of the problem is we are so flooded with so much […]

  • Brand 2.0, Enterprise 2.0, Social Media

    What does being in ‘beta’ mean?

    10.14.07 | Dina | Permalink | Comment?

    β
    This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked […]

    β
    This post was triggered off by David Armano’s share on Life in Beta. I like living life in beta. I like working in beta too. Mosoci has a beta sign against it, for that reason. So does our Brand 2.0 bootcamp. Many people at the Women’s Forum asked […]


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