Posts tagged as:

branding

Reading Bytes for May 6

May 6, 2010

Daily updates on what I’m reading. Links with my notes. I also just tweet links and things that interest me @dina What a great sensory anchor or imprint for a brand! The Scent of Memory: Design, Experience & Perfume | via @futurescape – CLIP: “Scent design. Scent is place and memory—it is experience recalled. Every [...]

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Durability – is it losing power as a customer driver – Part 3

April 11, 2010

Fantastic post from Manu Prasad that broadens the discussion on Durability and takes it forward in new directions. Brand equity is something that falls naturally into the scope of this discussion. But what i was more interested in its impact on the content that brands create, including their communication. Look at say, print ads, whose [...]

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Durability – is it losing power as a customer driver [part 2]

March 31, 2010

Some of my blog readers have left really thoughtful comments at my last post on Durability. I’m attempting to synthesize them here, (and I hope I’m not killing the wonderful nuances they’ve shared), as each thought adds a unique and new facet to the many dimensions and interpretations of durability, in a rapidly-changing market like India. [...]

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Bytes for Mar 8

March 8, 2010

Daily updates on what I’m reading Time to Rewrite the Brand Playbook for Digital – Advertising Age – CMO Strategy – CLIP: " .. a lot of marketing professionals also tend to forget that brands have always been the products of their media. When there was only print, logos were important. With radio, slogans (in [...]

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Social Media – WTF?

November 19, 2009

Digital Strangelove …. the Intention Economy … or WTF Social Media?  David Gillespie,  Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and not [...]

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Mosoci – The Future of Research?

February 5, 2008

Hmmm. Was just chatting with Rajesh of Blogworks about working together on a potential social media project. We were trying to work out areas of competence between his company and ours. He made this observation and used a fine phrase to describe Mosoci – he said it is the Future of Research. I think I [...]

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