March 8, 2010
Daily updates on what I’m reading
Time to Rewrite the Brand Playbook for Digital – Advertising Age – CMO Strategy – CLIP: " .. a lot of marketing professionals also tend to forget that brands have always been the products of their media. When there was only print, logos were important. With radio, slogans (in jingles) [...]
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November 19, 2009
Digital Strangelove …. the Intention Economy … or WTF Social Media? David Gillespie, Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen [...]
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