March 15, 2010
Daily updates on what I’m reading All This ChittahChattah | I Need You to Need Me – Needs vs Wants – which is the better research question?<br /> CLIPs: "The need statement (“People need… blah blah”) is a cornerstone of user research. Observations, patterns and insights (all our hard work!) distilled into succinct statements neatly [...]
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November 19, 2009
Digital Strangelove …. the Intention Economy … or WTF Social Media? David Gillespie, Account Director at Maclaren McCann, Toronto shares a great presentation (263 slides). There’s a lot that speaks to the fact that all media is social, it is about people not technology, paid vs free, attention vs intention, the need to listen and not [...]
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