Posts tagged as:

ebook

51 card deck to inspire design from Ideo

June 21, 2010

Discovered this eBook on Ideo’s Method Cards at the Healthcare Innovation by Design Blog. From the Ideo website: IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members [...]

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Reading Ahead … ethnography on evolution of books and reading

September 6, 2009

Is a good series from Portigal Consulting on an exploratory study using an ethnographic approach to explore the evolution of books and reading habits, and is intended to inspire conversations and innovations around the future of reading, an issue that’s quite a meme these days in the digital space! The series takes us on a [...]

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Tweet-writing a book on Social Media Marketing

April 7, 2009

This is really cool – Social Media Marketing GPS. It’s a book being written entirely on Twitter. Interesting experiment. I’m following the evolution of this Tweet-book #smgps and see valuable comments and questions around many of the Tweets – I wonder whether these will be incorporated into the book too in true crowdsourcing spirit! From [...]

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Chris Brogan ebook

November 3, 2008

In his short ebook: Fishing Where the Fish Are – Mapping Social Media to the BuyingCycle Chris Brogan offers up some good practical advice on social media approaches, tools and strategies. Relying on stories and examples, it’s a good demonstration of effectively communicating strategies to: 1.) Find the Customer – listening tools, search. 2.) Be [...]

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